The Sikhs Essay -- essays research papers fc

In the year 1469 a man namedGuru Nanak was innate(p) into a Punjabi-Hindu family. Hisname means "He who was born at the home of his mothersparents", which was in Talwandi, near Labone ("Sikhs"647). We know little about Nanaks life but a lot about hisbeliefs from a book called " Adi Granth" or " Granth Sahib",which means holy book. Some of his beliefs were the realityof "karma" and "reincarnation".These are beliefs that ouractions in this life determine how high or low well be in our beside life. The Hindus and Muslims believe it is best toworship, missionize, study and write the sacred scriptures,and other religious public actions and behaviors. Nanakbelieved that this is wrong. He felt that the people should beinvolved in internal meditation to the God, Akal Purakh(Nanak was a monotheist, believing in one god). Nanakbelieved that Akal Purakh is the almighty creator andsustainer of the universe and he has no form. If one is trulydevot ed to Akal indeed Akal may reveal himself to you in"nam" or the nobleman name. Since Akal created the world andeverything in it then, the world can be considered anexpression of "nam",(McLeod 5). Akal, to reveal himselfthrough "nam", speaks the "sabad" or divine word, through aloyal believer. This believer acts as the eternal guru, orteacher, speaking in the mystical voice of Akal through the"sabad". A guru can procure this divine harmony with Akalby the practice of "nam simaran". This can be accomplishedin many ways. One way is by the repeating of a "mantra", aword that expresses the divine reality. Another way is to singdevotional songs or even to have deep mysticalconcentration. Guru Nanak attracted many disciples, or"sikha" (this is where the name Sikh comes from). These"sikhas" were the original Sikhs. Before Guru Nanak died heappointed a successor from among his disciples to be thesecond guru. This star ted the chain of the ten Sikh guruswhich lasted 439 years from the birth of Nanak to the deathof Gobind Singh, the tenth part guru, in the year 1708, ("Hindusand Sikhs" 11). Nanak appointed as his successor Lehna orLahina, who later changed his name to Angad (Angada wasa lesser legendary hero of that time).... ... run away with the guns given over to them by thepolice or join the Sikh militants, ("Throwing Punches" 30) Itis very dangerous for journalists to write about the Sikhs. Inthe past few years. seventeen journalists have been killed bythe Sikhs because they have written unfavorable articlesabout the Sikhs and their terrorist activities, ("ThrowingPunches" 30). A recent Sikh terrorist act involved Sikh"freedom-fighters" stopping a formulate in Punjab. They boardedthe train and killed forty-seven innocent people,("Forty-seven Killed" A1). Sikhism has changed from thetime of Guru Nanak, where it was a peaceful, inward religionto the pre sent where there is much violence by the Sikhs andpride in their ruby ways. Bibliography "Forty-seven Killedby Sikh Militants". Wall Street Journal 27 Dec. 1991 A1"Hindus and Sikhs". Scholastic Update 10 Mar. 1989 11McLeod, W. H. The Sikhs. N.Y. Columbia UniversityPress, 1986. "Sikhs". Encyclopedia Brittanica. 1963 edition."Sikhs Attack Bombay" impudent York Times 6 Mar. 1992A12 "Throwing Punches in Punjab" The Economist 5 Jan.1991 30

Stanley Kramer’s Inherit the Wind :: Stanley Kramer Inherit the Wind

Stanley Kramers inherit the Wind History is consistently used in films as a technique to con the values and morals of events that occurred. But whats the point in teaching floor through films when they are terribly fictional? In films, the director finds the topper scheme to intrigue their audience only by changing the actual event to satisfy their interest. This is true for Stanley Kramer when he made the history of John Scopes and his meddle trial into a film called Inherit the Wind. Kramer knew the exact stereotypical Hollywood history his audience enjoyed. The trial itself had a series of conflicts, the main one macrocosm evolution vs. religion. Yet there was similarly a series of tensions throughout the movie, including the argument between individual vs. society. The same themes from Inherit the Wind can also be seen from the actual monkey trial event in Dayton, Tennessee. It is sometimes said that fairness is stranger than fiction and according to this film, trut h is also stronger than fiction. Inherit the Wind ignored the true dramatic moment, which is essential to the actual trial that happened in Dayton, Tennessee. Kramer even portrayed his own opinion of this trial in this film. The truth was so distorted in the film so now the argument is not individual vs. society or evolution vs. religion but history vs. fiction. Inherit the Wind is set in the little town of Hillsboro when Bertram Cates (played by), a biology teacher, was thrown into prison for teaching Darwins theory of evolution. Two noted lawyers were behind this case, Henry Drummond (played by) as the defender and Mathew Harrison Brady (played by), as the prosecutor. Mathew Harrison Brady who was voted 3 times for a presidential candidate was sent to Hillsboro is carry out the job as a prosecutor for this trial. As for Cates, a journalist from Baltimore Herald by the name of E.K. Horrbeck willingly provided a lawyer named Henry Drummond for him. Horrbeck was interested in the Ca tes, expecting to cast big bucks from this big media case. The two opposing lawyers, Drummond and Brady, were Kramers two main characters, both with different opinions on how humans arrived on earth. Drummond supported the evolution theory, sequence Brady, the creation theory. In this film, Kramer distorted the facts of the actual trial to make this film more of a drama than a history documentary.

John Adams :: biographies bio biography American History

John Adams(1735-1826) Founding father. instant President of the join States, first vice-president of the U.S., member of the Continental Congress, helped draft the Declaration of Independence, helped negotiate the conformity of Paris with England in 1783.Also known as the Paris Peace Treaty, this agreement ended the United States War for Independence, giving formal recognition of the United States, and established its then-boundaries. Second President (1797-1801) John Adams devoted much of his presidential energy to dealing with infringements on American neutrality in an Anglo-French war. He succeeded in keeping the United States from being drawn into those hostilities. He did so, however, at great cost to his popularity, and he left office feeling much battered and wrongly abused. Many long time later, Adams observed No man who ever held the office of President would ever congratulate a friend on obtaining it. THE PARIS PEACE agreement (PEACE TREATY of 1783) In the name of the m ost holy and undivided Trinity. It having pleased the Divine Providence to dispose the hearts of the most serene and most potent Prince George the Third, by the grace of God, king of Great Britain, France, and Ireland, defender of the faith, duke of Brunswick and Lunebourg, arch- treasurer and prince elector of the Holy Roman Empire etc., and of the United States of America, to forget all past misunderstandings and differences that have deplorably interrupted the good correspondence and friendship which they mutually wish to restore, and to establish such a beneficial and satisfactory intercourse , between the two countries upon the design of reciprocal advantages and mutual convenience as may promote and secure to both perpetual peace and harmony and having for this desirable end already rigid the foundation of peace and reconciliation by the Provisional Articles signed at Paris on the 30th of November 1782, by the commissioners empowered on each part, which articles were hold to be inserted in and constitute the Treaty of Peace proposed to be concluded between the Crown of Great Britain and the said United States, but which treaty was non to be concluded until terms of peace should be agreed upon between Great Britain and France and his Britannic Majesty should be ready to conclude such treaty gibely and the treaty between Great Britain and France having since been concluded, his Britannic Majesty and the United States of America, in order to carry into full effect the Provisional Articles above mentioned, according to the tenor thereof, have constituted and appointed, that is to say his Britannic Majesty on his part, David Hartley, Esqr.

Rokeby Venus Essay -- Essays Papers

Rokeby genus VenusI choose to look at the painting The rump of Venus or more commonly referred to as The Rokeby Venus by Diego Velalazquez. The Rokeby part came into effect, because the painting was originally displayed in the Morritt Collection at Rokeby Hall in Yorkshire, before being moved to its current home in the National Gallery. Diego Velazquez was born in Seville in 1599, and went on to become one of the most bright and influential painters ever to come from Spain. He lived in Madrid for most of his adult life, and was employed as a court painter. Throughout his career, he tackled a wide variety of subjects, such as landscapes, scenes from real life, and mythological/religious figures. He was a master realist who excelled at capturing essential features upon the canvas. He painted The Rokeby Venus between 1647 and 1651, and was his only nude portrait, as well as the first one in Spain, at that time. Initially the painting met with some disapproval, especially from t he Church, since it was a nude, but eventually the work received great praise, and became known, as being one of the most beautiful and significant portrayals of Venus in the history of westbound Art.The painting, in its simplest form, consists of a naked woman lying elegantly upon stately and rich cloths, while a young, also nude boy, is holding a reflect which contains her reflection. Upon first glance of this work, I was quickly able to make out the identity of the two subjects. ...

ACL Injury :: Sports Medicine

Sports Medicine ACL InjuryThe Anterior Cruciate Ligament is one of both central ligaments that support the knee. ACL injuries occur most frequently in planting and cutting sports such as soccer and basketball. ACL injuries ar thought to occur much than often in women then in men due to the anatomical differences between them.The Anterior Cruciate Ligament also know as the ACL is located slow the patella (kneecap). It connects the femur and shinbone. The ACL acts as a seat belt in the knee, it keeps the tibia from slipping as a result of jerky movements. Since womens hips are wider it may put extra pressure on the ACL, making it more vulnerable to injury. High estrogen levels at mid-cycle may also make the ACL more likely to tear from to much movement. Women tear their ACLs at a rate of two to eight times that of men.The ACL is listed as the most commonly hurt ligament in the knee. Most often when ACL injuries occur the knee may feel as if it is coming apart or giving way, and a commonly depict pop may be heard at the time of the injury. most athletes are unable to continue participating in their activity, but some are able to stand and walk. Swelling usually begins in the first few hours after injury. Pain progressively worsens and muscle spasms may occur, A complete scrutiny at the time of the injury is ideal.Anterior Cruciate Ligament reconstructions are performed using arthroscopic functioning. The surgery is performed by removing the damaged section of the ACL and replacing it with a graft from the patella tendon, hamstring tendon, or a cadaver graft. To connect the graft back into the knee two tunnels are drilled one into the tibia and one into the femur. Then two small pieces of bone are placed in the tunnels and then the graft is attached to the bones.Traditional rehabilitation after surgery involves a period of rest then the gradual introduction of exercises to improve range of motion, strength, and functional ability.

ACL Injury :: Sports Medicine

Sports Medicine ACL InjuryThe antecedent Cruciate Ligament is one of two central ligaments that support the knee. ACL injuries arrive approximately frequently in planting and cutting sports such as soccer and basketball. ACL injuries are thought to occur more often in women therefore in men due to the anatomical differences between them.The Anterior Cruciate Ligament also know as the ACL is located behind the patella (kneecap). It connects the femur and tibia. The ACL acts as a seat belt in the knee, it keeps the tibia from slipping as a result of jerky movements. Since womens hips are wider it may put extra draw on the ACL, making it more vulnerable to injury. High estrogen levels at mid-cycle may also make the ACL more likely to rent from to much movement. Women tear their ACLs at a rate of two to eight times that of men.The ACL is listed as the most commonly injured ligament in the knee. Most often when ACL injuries occur the knee may feel as if it is coming apart o r giving way, and a commonly described pop may be hear at the time of the injury. most athletes are unable to continue participating in their activity, but some are able to stand and walk. Swelling unremarkably begins in the first few hours after injury. Pain progressively worsens and muscle spasms may occur, A complete exam at the time of the injury is ideal.Anterior Cruciate Ligament reconstructions are performed using arthroscopic surgery. The surgery is performed by removing the damaged section of the ACL and replacing it with a graft from the patella tendon, hamstring tendon, or a cadaver graft. To connect the graft back into the knee two tunnels are drilled one into the tibia and one into the femur. Then two undersized pieces of bone are placed in the tunnels and then the graft is attached to the bones.Traditional rehabilitation after surgery involves a period of rest then the gradual introduction of exercises to improve range of motion, strength, and functional ab ility.

Information System Strategic Planning: Strategic Thrust and Market Entry

Planning skills are essential in the business milieu as they add a central role in ensuring achievement of organizational goals and objectives. There are numerous planning strategies which organizations employ in their systems but the two some commonly used are strategic thrust and trade entry. Strategic thrust entails statements of strategic measures to be carried bug out in the planning horizon season market place entry strategy entails delivery and distribution of goods and services to a specific market.Statements for strategic thrust ensure that independent activities work in symmetry and sufficient energy is concentrated on critical aspects in the market. Its primary objective is to generate an extensive and collective understanding of the strategic measures to be carried out in a span of between three to five years. Strategic thrust focuses mainly on linking business strategy with info engineering science. Information technology constitutes a vital competitive weapon h ence making it essential in the realization of competitive edge.Unlike strategic thrust which focuses on strategic information systems, market entry focuses on ensuring that products perform well and are adequately received in new markets. To achieve increased sales and business stability, market entry strategy employs several methods which are inclusive of producing own products, exporting products, forming alliances and franchising. In addition to that, it takes into account numerous factors in evaluating viability of a particular market. such factors include barriers, competition intensity, government policies, and products and services to be sold.In conclusion, despite the two planning strategies encompassing different approaches, to some extent, they are complimentary. Strategic thrust and market entry can be utilized as offensive or defensive measures intended for specific targets. They can be directed towards suppliers, customers or so far competitors with the main objectiv e being attaining and maintaining business stability. In addition to that, depending on the resources available, the two can be used simultaneously since they employ approaches which are non contradictory.

Management Is An Art Or Science Essay

The concept of sliceagement is universal and very old. That is why different views waste been expressed about its nature by different writers from term to time. According to my personal opinion anxiety has element of both art and science. manner as an ArtArt refers to the way of doing specific things it indicates how an object butt be achieved. Art is a combination of knowledge and skills. Art keeps changing and basically is the application of theoretical principles by science to get excellent results. focal point at times is described as an art that how managerial principles can be use in real world situations, it consists of the following aspects Practical knowledge Managers do have practical knowledge of the domain, in addition they know how to apply it. they know the pros and cons of all act as they know that only knowledge is not enough, but mavin should know how to apply it as well. Personal Skills Peculiar abilities which you own argon not held by every other person . E.g. Painters paint the similar things in a different manner. It varies from person to person.Some may paint it effectively eyepatch others may not catch attention. Similarly every manager has personal skills as well while applying managerial principles, on the basis of his experience which exponent fetch better results or fail. Creativity The act if making something in a efficient way and a different manner, and using it in such a way to manage, is creativity. it is based in creativity and intelligence of a person. Vision is definite and based on the facts, it is ones destiny.Management is also a collection of human and non human resources by using them in a different manner to achieve desired objectives. Practice Practice makes man perfect. No one is born a true artist. in the same way, no one learns to manage right out of the womb. they furnish their skills over the time through practice. Goal oriented Managerial activities are always goal based, directed towards achievement of results. for this very purpose, various resources human and non human resources are intermingle so the ability of managers of using available resources brings it near to arts.Management as ScienceManagement as a Science Science may be described as a systematized body of knowledge based on proper findings and exact principles and is capable of verificationScience is extraordinary. With the aid of science, we can control matter across 37 orders of magnitude, from the largest galactic cluster to the smallest known particle . When science is done correctly, it can advise us in all of our everyday decisions and actions. Science is a method of doing things. It is the organized, systematic enterprise that gathers knowledge about the world and condenses the knowledge into testable laws and principles. The origin of a modern science of management can be traced to the work of Frederick Taylor (1911) and Luther Gulick (1937). The science of management and administration has become a pri ncipal component of management theory and practice in the recent year.Management known as a science because it focuses on the following Principles management comprises of universally accepted principles, that is why a many believe that it is a science. E.g. honor and employee for good performance.Experimentation and observation First, managers observe some new techniques then employ them in business to check results, so they can eventually be adopted or avoided. Cause and effect relation Science is based on cause and effect relationship as it is always based on finding relationships between the variables. E.g. heating a metal. Satisfactory performance of employees in any organization is a result of a positive working nail down and the two variables are performance and working conditions.Test of validity and predictability Validity means soundness. in science soundness of the scientific principles can be sustain at any given time and they provide similar results every time and in n ear proximo probable events can be predicted by using such principles. In management the validity of principles can be established by applying them in different resolvents and matching the outcome with the original result. For example, one of the principles in Management is unity of command. if it is tested in a situationwhere an employee has to work under two bosses and in situation where employee has to perform under 1 boss, their performance provide be different from each other.Conclusion- Management is an Art and Science BothSo, I conclude that management is an art and science both. Management is the art and science of preparing, organizing and directing human efforts to control the forces and utilize the natural resource and time for the benefit of men. Thus, it has now been accepted that management is an art as well as science. It has the elements of both arts and science, but some people think management is indeed a science, because of the scientific principles and rules t hat exist and that can be applied for improving the productivity and efficiency of organizations, profit or nonprofit. This kind of approach is good but we have to keep in mind that solution to every problem is not specified or given by rules and principles, sometimes we have to go creative think out of the box.So management as an art comes into the picture. Art and science both foster new and creative ways to understand organizations and communicate what we know about them. They both capture and employ metaphors of management that help us form our perceptions, assumptions, and new ideas about organizations. Both inspire our imagination. Research in the art and science of management will continue systematically to gather knowledge about the behavior of people in organizations and try to present that knowledge in new and testable theories, concepts, and hypotheses. But future research also must be pursued with enough flexibility to permit the emergence and investigation of entirely new knowledge about organizations and the way we manage them. In the words Management is a mixture of an art an science the present ratio is about 80% art and 20% science.

Cultural representation in the Media

AbstractThe relationship in the midst of the media and assimilation has long been a topic of controversial debate. This register addresses this concern by evaluating two United Kingdom media press releases coverage of the same moment finishedt the lens of ethnic and ideology. With interpretations of continuous stools of social becharm and impact, the evidence in this cogitation is a mix of case study and academic review. The results demonstrate a big acceptance of pagan and institutional manipulation on the donation of the media mechanism, with a clear recommendation to seek several separate reports of the same instance in order to feel fully informed. This study has the potential to be applicable to cultural and international integration studies.IntroductionIn our gentleman of mass communication, media have made a very special place for itself in our lives. Re move overing cultures utilizing mass media such as television coverage, parolepaper reporting and the tech nological advances of the internet has made communication among nations possible, yet, unique to each separate region and culture (Schaffner, 2008). Media cope withs a very signifi cleart role by allowing each separate population to experience the travails of the international community, through the lens of understandable context. Yet, the very record of each of the unique cultures impacts the way in which the same proceeds may be examined by the competing forms of media coverage (Schaffner, 2008). Base attitudes and approaches result differ playing on the societal expectations of the consumer population.This analysis will begin with a examination of the readings of an excerpt of ibn Talal Hussein Husseins trial by the periodical Telegraph and The Independent in 2004. Assessing the individual approach of each of these outlets will lead to a credible analysis of how these media approaches were used for different purposes. Following this segment, the study will turn to the rol e of translation in the production of news articles as well as the underlying dissemination of information.In the end, this study will have examined past practice, present implementation and future potential with the stated goal of determining the impact that cultural representation has in the media.Past efforts of Cultural Representation in the Media all nation in the international argonna possesses a media outlet that allows for a form of large scale communication (Venuti, 2012). Utilizing this media access allows for a wide snip of critical national and societal initiatives to be widely disseminated among the relevant populations. The mass media play an important role in mediating in the midst of politicians and the general public (Venuti 2012)).This nous illustrates that a main channel for political information to reach the intended target is from a form of modern media. The talent to read, view or beware to a report of the topic is commsolely preferred to attending the a ctual event itself (Schaffner, 2008). The ability to compact information in a manner that posterior be quickly and easily digested by the consumer is a demonstration of the innate value of any form of media. However, the quality of the media content varies due to the spokesperson, producer and consumer expectations relevant to that particular outlet (Schaffner, 2008).Both culture and media thrive on an inclusive relationship with the population (Zlatar, 2003). The underlying value that exists in the media outlet lies in their ability to reach the populace. The need of a product that appeals to a large section of the target population lowers the value of the media outlet. Due to the increased drive to integrate on a worldwide level cultural values and residues are increasingly visible and have the potential to impact either aspect of any media surgical process (Zlater, 2003). Language is the primary method that the media outlets reach their target audience, making the role of translator essential to their form of reporting (Zlater, 2003). News outlets and the process of interviewing people depend on the selection of translator and linguistic competence and preferences (Cecilia, 2009). When broadcasters speak foreign languages translation and interpretation are both crucial, and culturally influenced in the process of conveying the message (Zlater, 2003). The responsibility for correct translation and dissemination is entirely dependent on the knowledge, ideology and integrity of the media outlet.The UK media outlet the free-and-easy Telegraph and The Independent in 2004, have each provided two culturally varied translations of the same context. Varied approaches to the same account in the media are an illustration of cultural representation and societal values as understood by the individual organizations (Schaffner, 2008). This is the very concept that creates the perception of differing media reports regarding the same series of events.Modern c ultural representation in the MediaThe media has, in fact, been called the fourth estate (Schaffner and Bassnet, 2010). The speed in which a message has the ability to reach as wide an audience as possible determines the values of the media outlet (Schaffner and Bassnett, 2010). As the world wide culture has embraced innovation, technology has vastly increased the ability of the various forms of media to express their product. The accuracy and strategies of the translation are important in every case, whether it is in print, on screen or online with the medias ideological and political leanings reflected in their product (Schaffner and Bassnett, 2010). Yet, taking account the political solid ground of the alternative and the media itself, at that place are cultural factors behind the translation and dissemination of information (Bielsa, 2007). While translation is nearly invisible in the media reports this does not mean there is cultural impartiality in the process of translat ion.Modern studies of media and their associated translation of material have grown significantly due to the role this mechanism serves in bridging gaps between cultures (Schaffner and Bassnett, 2010). Media enables communication across languages as well as the capacity to promote independent populations mutual understanding. The relation between media and translation occurs in a wide range of contexts such as the press, TV or the internet (Schaffner and Bassnett, 2010). Translation in every individual culture is a critical section in the media dissemination process that involves the direct interaction and understanding between cultures. News agencies commonly employ translation and select translators without knowing his or her ideological background (Magder, 2004). The quality of the translation in reporting news need to be taken into account by the news agency and the media due to the potential obstacles that can be created (Magder, 2004).AnalysisThe media is argued to be viewe d through a cultural perception (Bassnet, 2004). Each news item presented by the mass media, in any form, is only their unique representation and interpretation of the event, not necessarily the full or complete picture. Each person, reporter or journalist will experience the event in their own manner, producing their work according to their innate understanding (Bassnet, 2004). Utilizing the spoken word, literature and cultural instruments this unintentionally biased information is passed on to the consumer through the news outlet. The journalists and those who work to gather the information and eventually produce news are professional, yet, each person and organization is subject to their own ethical and value standards base on their cultural heritage (Bassnet, 2004). A priority must be placed on clear translation in the production of international news. This is an mark of importance for not only the translation functions, but also transferring the news across linguistic and cu ltural boundaries (Bassnet, 2004).In order to assess this concept this study will take the two examples of the translated excerpt from the trial of the former(prenominal) dictator of the Iraqi regime, ibn Talal Hussein Hussein. These passages have been translated, edited and then published in the Daily Telegraph as well as the Independent in 2004. Translation plays a fundamental role in the transfer of news around the world and at the same time different definitions of the translation are being used by both layperson and experts (Bassnet, 2004). This is a demonstration that items from one language cannot easily being replaced into another. The translator is transferring the meaning between languages, and cultural clarity is not always present as this process unfolds (Bassnet, 2004). The news reporter a great deal includes non-practical parts or culturally biased elements of a story during the process of translation in order to meet the expectations of the consumers. The often va ried and often various opinions present in the mass media indicate a need for universal ethics standards.The first edited transcript of the first tourist beg of the dictator ibn Talal Hussein Hussein which is published in the IndependentThe Independent, 2 July 2004The judge opened proceedings by asking Saddam for his name.Saddam. Hussein Majid, the president of the Republic of Iraq.The judge then asks his date of birth.Saddam 1937Judge ProfessionFormer president of the Republic of Iraq?Saddam No, present. Current. Its the will of the people.Judge The head of the Baath party that is dissolved, defunct. Former commander and nous of the army. Residence is Iraq. Your starts name?Saddam Sobha, you also have to introduce yourself to me.Judge Mr Saddam, I am the investigative judge of the central court of Iraq.Saddam So that I have to know, you are investigative judge of the central court of IraqWhat resolution, what law formed this court?The judges solution could not be heard.The D aily Telegraph, 2 July 2004Judge Are you the former president of Iraq?Saddam I am Saddam Hussein, president of Iraq.Judge (to court clerk) put down former in brackets.Saddam I am the president of the republic so you should not stripe me of my title to put me on trial.Judge You are the ex-leader of Iraq and the ex-leader of the dissolved armed forces. Were you the leader of the Baath party and head of the armed forces?Saddam Yes. Ive introduced myself to you but you havent introduced yourself to me. So who are you.Judge I am a judge of the criminal court of Iraq.Saddam So you repress Iraqis under the orders of the coalition Do you represent the American coalition?Reading both edited transcriptions that had been published in in the competing British newspapers in 2004 prodcued several interesting questions. To what extent do these printed versions differWhat cultural factors play a role in this differenceWhy are they different in terms of information and the structure of the question The first version, which is published in the Independent, says that the judges response could not be heard, while in the endorsement version the judge is clearly heard giving instruction to the court clerk. This attention or lack of attention to detail is an indication of cultural awareness (Bassnet, 2004). After the event was over, the translators text was compared to the official transcript which illustrated that information was absentminded and that this text did not contain every element of the conversation. Bassnett (2004) states that during the hearings and posings the translators are busy producing their own versions. This is an indication that media outlets are heavily dependent on the transcripts of the translator. This point of influence on the part of the translator is very important, as each cultural interpretation depends on the message (Bassnett 2004).Further in the event the judge asks for his mothers name, but in the Daily Telegraph this point is not mentioned. How far we should trust the translators and the subsequent reporting by the mediaThis process of questionable translation is common in a country similar to Iraq which contains different religions and political backgrounds (Bassnett 2004). The ability to find a quality person to fill the role of translator is difficult due to the cultural affiliation to inherent differences in the views of their associated political parties.Another notable difference between both versions, and cultural approaches, is that the person in the first version is a powerful judge that refers to Saddams role as a former chief of the army, while in the second version the same concept is approached as a form of a question. This is a clear demonstration of cultural separation due to the interpretation of the event by the separate media outlets (Bassnett 2004). Each news agency has different policies, conventions and styles in their production of news which highlight these differences. Within every individual o rganization will be an understanding that is based on information passed between cultures (Bassnett, 2004).The cultural differences become more visible as we read, with more transcripts available in adjunct A. According to the Independent, Saddam refused to sign the documents and both he and the judge were quarrelling to the highest degree that. The Daily Telegraph reported this same set fo occurences differently. This is direct cultural rumination of the mood the readers expected to see and the willingness of the outlet to accomodate this (Bassnett, 2004). The Independent approached this in a more adversarial nature, while the Daily Telegraph sought to portray Saddam has more approachable. Moreover, Saddams remark in his final comment with the guards that was not recorded in the Independent version is a further indication of the cultural dissemination of information based on the demands of the readers (Bassnett, 2004). The remark in the Telegraph enabled a sense of pity to be c ommunicated culturally, while the absence of this element in the Independent eliminated this.DiscussionDespite the fact that we have two different English translations of a transcript in a court session that took place in Arabic, different edited and translation processes have taken place based on the cultural ideologies (Bassnett, 2004). The strategies of the translation that were used for the Independent are more likely to be culturally foreign to the UK as well as much more complex. Due to the nature of the associated readership, this outlet documents the many challenges that Saddam made to the judges, detailing the adversarial nature of the proceedings. Conversely, the culture associated with the Daily Telegraph expects another variety of reporting, a kinder and wider approach to the story.The version of the same set of events in the Daily Telegraph is shorter and domesticated, a hallmark of the method in which the populace absorbs information (Bassnett, 2004). Saddam in this v ersion does not appear as a former dictator but like a simple man who addresses the judge through his answers and attitudes. Saddam uses (would) which is a question word that often begins a destiny of questions and ask for something. This is a direct representation of the cultural influence present in the writing the underlying effort is to portray Saddam as demonstrating a gentle quality in the courtroom by saying I am not interfering with your responsibilities. This is a form of outreach that is directly related to the cultural need to empathize with Saddam (Bassnett, 2004).The role played by the translation of material in international news provides the link between politics and the media in both cultures (Bassnett, 2004). The elements revealed by the media outlets will be utilized to galvanize the populace in one form or fashion, thereby driving the brassal approach. Media reports about political events are always forms of re-contextualisation, and any re-contextualisation in volves transformation and translation (Schaffner and Bassnett, 2010). Each of the separate cultures will have a unique interpretation of these elements. Cultural difference commonly occurs when a text is shifted for obscure political purposes or the translator attempts to skew the meaning in a way to serve the affiliated party. This form of cultural bias by the translator may have a great impact in the transfer of the meaning and the gist of the discourse and the message, thereby creating substantial obstacles (Schaffner and Bassnett, 2010).Each of the media outlets as well as the underling cultures approaches the aspects of reporting and journalists ethics as an intensive research need (Schaffner and Bassnett. 2010). Subjectivity and loyalty to the beginning text and ethics has a direct impact on the quality of media products, yet the quantity of each component rests in the values of the culture. This fact reflects the passion for the news agency and media outlet to maintain cul tural and national credibility at every level (Schaffner and Bassnett, 2010). This is achieved through the accurate portrayal of world events through the lens of the associated cultural expectations. The international community depends on the media in terms of gaining information about the political state and cultural values and all socio-cultural norms (Schaffner and Bassnett, 2010). Yet, every story must be interpreted utilizing the known population variables that lie behind each writer.In countries where governments interfere with the freedom of the press and sometimes the lack of freedom of expression occur, the media cannot broadcast and work independently (Poyatos, 1997). The culture of a nation will be familiar with the limits, thereby creating an unspoken form of boundaries. This restrictive environment can become another impediment to the accuracy of the translation (Poyatos, 1997). As news about a country is published in various newspapers some adjustments and reshaping is done due to the oversight environment, culture and ideology. A possible solution for this condition would be to create an environment in which no government should intervene into the media affairs and media should be totally independent (Poyatos, 1997). However, the values of the writers, publishers and readers will have to be taken in to continuous consideration.Public relations professionals second to shape news content in national and local news media, based on the values of the consumers (Fletcher 2006 Franklin 1997). Due to the changes in political situations and relations between countries the news content might not be addressed exactly in every case, as illustrated by the Telegraph and Independent study. This is a reflection of the cultural constraints that must be taken into account for each individual nation in order to continually meet each unique regional need (Franklin, 1997). Freedom of the press does not mean the independence of any media channel governments and t he population are responsible for laying the foundation for a reproductive relationship between media the freedom of expression.In ConclusionTranslation plays a fundamental role in the transfer of different types of news around the world. The truthfulness of the translation and truthfulness of the translator are matters of primary concern. The societal values and cultural differences of the authors, editors and organization are exposed with every article or broadcast. From the vista of translation studies this lack of cohesiveness is an issue and has the potential to have substantial ramifications both politically and culturally.The relationship between culture and media is one of inclusion, very much related to each other. In addition, media confers the capacity to reach a large audience in a manner that is efficient and effective. Mass media has, and will touch to have an impact on every person in each nation in the form of Internet, printing papers, Televisions and radios. Th e information and news passing between different cultures via the media are reshaped, reinterpreted and then republished. Therefore, transforming media representations entails a new way of thinking about media practice.Media as a communication tool should be situated as institutions that allow for cultural development and the protection of cultural kind. Further, mass media institutions need to be aware every aspect of the cultural contraints and expectations of the underlying society. Yet, in the end, as in all things, it lies with the reader, viewer or person subject to the media report to judge independantly the veracity of the opinion. ReferencesBassnett, S. (2004). Trusting reporters What exactly did Saddam sayThe Linguist, 43(6).176-178.Bielsa, E. (2007). Translation in global news agencies. Target 19(1). 135155.Wadensjo , C ? (2009). Clintons Laughter On Translation and Communication in TV News. CTIS Occasional papers (Maltby. Ed.) vole 4Fletcher, K. (2006). A Fine Line betw een Journalism and PR in MediaFranklin, B. (1997). Newszak and News Media. LondonMagder, T. (2004). Transnational media, intercultural trade and the idea of cultural diversity. Continuum Journal of Media and Cultural Studies, 18 (3), 380397.Poyatos, F. (1997). Nonverbal communication and translation. Amsterdam John Benjamins.Schaffner, C. (2008). The Prime Minister said Voices in translated political texts. In SYNAPS Fagsprak, Kommunikasjon, Kulturkunnskap 22/2008 (University Bergen), pp. 3-25.Schaffner, C. and Bassnett, S. (2010). political Discourse, Media and Translation Cambridge Scholars Publishing.Venuti, L. (2012). The Translators Invisibility. Hoboken Taylor and Francis.Zlatar, A. (2003). The role of the media as an instrument of cultural policy, an inter-level facilitator and image promoter Amsterdam & ECUMEST Association, Bucharest.

Willy Loman & the American Dream

Even this ambition has changed In recent times, p artificeicularly after Instead of perseverance and audacity, salesmanship enters the erroneous dreams basis. Salesmanship indicates an perspicuous aspect of trickery the art of selling a product no matter the usefulness of the product. Profit is ultimately the justification to making a sale (Coalman 132-133). Repercussions can be catastrophic to solely people surrounded and supported by a person who is affected by a imitation dream. milling machine proposes two c onceptions on the American woolgather in Death of a Salesman.He starts off saying that we all have dreams, whether they are singular or numerous, straight forward or shady. Miller impresses upon the watcher that dreams control everyones lives, just it is when people have the wrong dreams, it slowly starts to eat away at the person following the dream and his/ her family(Obduracy 89). Throughout Death of a Salesman, Miller criticizes two aspects of the modern American Dream and the people following it by showing how they affect foxy and the people around him.Miller first base move ups dent with the aspect of hitting it big and exemplifies this throughout Willis career. ingenious relies on two things to keep him going during his endless time as a road man. The first of which is hard work. Unlike some of the salesmen that chancy knows who make large commissions with very little effort and the people who buy from him that laugh at all the vex he goes through, Wily, each year, manages Just enough to keep scraping by. Though, he hopes that one day he will hit It big.When Wily realizes that his dream Is unattainable, he focuses his emotions on Biff, who becomes victim to Wallys dream of the get-rich-quick Idea. (Obduracy 90-91 ) No matter what case, business conquest Is not achieved through being regarded as a Goodman, success Is achieved through the art of salesmanship. The contrary to this imitation assumption Is seen In the three most affl uent men In the tour. Howard, Wallys employer, does not want to cope with his dream, and Instead of handing Wily the progression that Wily believed he deserved, he lays Wily off of his sales position because of his inability to produce.Ben, Wills brother, the most affluent of all characters, obtained his wealth through the contrary thought of occupational opulence no matter if he was liked or not. Lastly, Charley, Wills neighbor, does not want to listen to his views on business success, however he does bring out Wily with a job so e can somewhat continue to support Nils Tamely (Mosey ) I en notwithstanding Deluge In ten play to have succeeded off his character in the business world was Dave Signalman (Mosey 16). After the premier of Death of a Salesman, critics often describe the play as a denouncement of post-depression capitalism.The blue-collar Loan family had become prey to the false chase of wealth. After 34 years of Willis struggle to hit it big, he was thrown out a failu re. Willis monetary achievement should have depended on the arbitrary nature between salesmen and clients. Miller clarifies that Willis dilemma is not only the societies fault, but also his own (Dungarees 68). Millers next denounced aspect was Willis false notion that being well liked was ultimately the goal of occupational success. Despite many situations pointing toward the contrary, Wily fails to recognize the fault in his plan.Being well liked, to Wily, means more than making money. Willis kids are caught in the midst of his dream and develop different opinions about their fathers failing dream. Biff, the oldest son, recognizes his fathers false hopes and is driven to make sure he does not fall down he same path(Coalman 134-135). In. Order to achieve Willis view of business success on the basis of being well liked, he must have strong personality traits in the essential social aspects, and these traits are not evident in Wily.The dream of business success was well in Willis min d although, The meaning of that need extends beyond the accumulation of wealth, security, goods and status Jacobson CTD. In Mosey par. 10). umpteen financial troubles arose for Wily, but he never sought to relinquish these debts by striving for business success by means of salesmanship. Like Dave Signalman, Wily wants to be remembered as a big name who was well liked by everyone. In the end, he imagines that numerous crowds would show up at his funeral, but only five people showed up.Unlike true business success, Wily was still caught up on being well liked. Business success, in Wills mind, comes solely from character, and it is seen when he complains to his wife Linda (Mosey par. 10), They seem to laugh at me dont know the reason for it, but they pass me by. Im not noticed Joke too much Elm fat. Im very-foolish to look at, Linda feed not reusing to advantage, maybe (Miller 37). While Wily might represent a product from the American society, society is no more at fault than Wil y is himself.If people are in this similar predicament, society should not be looked at for the resolution of the problem, but they, themselves, should be looked at for the solution. Wills moral principles are miss in every aspect. His want to be well liked among his peers overrides work (Dysentery 117-118). Dysentery writes, Like Wily, the successful American from the time of the pioneers has had grandiose visions of success, but unlike Wily he has labored to ring them to reality (118). At the time of Willis death, he accepts, but does not understand that he has failed in life.The reason for why had been evident for years, but Wily does not accept the idea that he is a, Poor salesman with corrupt dreams (63). Wily goes through his career believing that he was popular among the others, but Miller conveys quite the contrary, when five people attend his funeral. Wily dies under the assumption that his life insurance money will be used to continue his conformed dream (Dangerous 63 ) D angerous writes, In toner words, Wily Tall to make ten outside world a home because he has always presented a prepare front to the outside (64).Every person around the world who has ever experienced loneliness and removal from society, and has ever dreamt of being congruous in what seems to be a malicious world, is displayed in Wily Loan. Miller morphs both past and present and puts the viewer into Willis mind to exhibit the faults in a persons idea of a get- rich-quick-scheme, and the false inclination of the American Dream deprived of knowing how invalid and empty the values that clings to in the corruptible American society.Instead of owning up to his mistakes and failures by following this false notion, Wily attempts to elude responsibility by solving these complex problems with simple unattainable solutions (Central paragraph 18). Millers criticism of the American Dream ultimately condemns the people for falling into the false notion of the get-rich-quick scheme and the idea of business success based on the premise of being well like. T. E. Lawrence, a British military strategist, once wrote, All men dream but not equally.Those who dream by night in the dusty recesses f their minds wake in the day to find that it was vanity but the dreamers of the day are dangerous men, for they may act their dream with open eyes to make it possible (CTD in Obduracy 94) This exemplifies the depravation of Willis dream that was brought about overnight and the realism that is underlying in everyones dreams. Initially, it appears preposterous to question some dreams to be unattainable and egotistic, but shouldnt dreams be unattainable?

Importance on Being on Time Essay

The Importance of Being On-TimeThe principal reason for this essay is since I did non note out proper couchs and was not at the right place of duty for PT/Accountability ecesis at the appropriate cadence. though there was a miscommunication, granted on my half, theres nonetheless no excuse for me to miss a formation. I desire to be a great pass and I desire to excel inside legions. The first step I need to put into action is often making sure I am at the appropriate place of duty at the proper time or preferably with time to sp atomic number 18. This bath be a simple trade union movement thats easy and painless to ensure, and itll be accomplished.When hearing the term be on-time, almost every individual washbowl comprehend what that phrase means since its been a phrase thats been used through-out history. This phrase has so m some(prenominal) positive/negative consequences that it is unbelievable. A phrase with so much importance, that it must be written and endangered by o thers to understand it.The societies we live in use this phrase be on-time for many reasons. Every company, school, banks, and etc use it in their policies and their daily lives from being on time for work, to completing an assignment on time. It helps display a foundation on how an individual preserves themselves, as well as for companies and organizations. It displays their professionalism to others. It provides security in objectives surviveing that everything is going according to schedule. As such, this simple phrase be on time comes with many positive consequences if followed correctly.There argon many overt reasons as to why being on time is important. Just by showing up on time it shows that you have the maturity, responsibility and professionalism. It shows that youre a hard worker and that youre ready to breed the job done. As well, it makes you reliable to take on objectives when they are presented to you. Just being on time get out just bring so many positive out-put s, from getting the promotion to a manager, to shaping a better Army.In the Army (in any branch to be to a greater extent precise) tardiness is unacceptable, so being on time is very important. When someone is new, it makes everyone else run behind on the future objectives they have that day. If an NCO announces that everyone will eat together at a certain time, he expects everyone to be there at that time. However, if someone is previous(a), it will make the rest of the soldiers wait on you, just so they gouge eat yet even though they can simply hold off and skip chow, food is a springy part to the Army.Soldiers need the fuel in order better perform at their duty stations through-out the day. Even with that one soldier being late to eat, it can ruin the whole day for the rest of their battle buddies. One soldier being late can make the schedule completely disrupted. not to mention that when everything is running behind, everyone will have to end up staying late for that work d ay. It turns the whole day very hectic and then people slant to get irritated very easily. It would make things run much smoother if everyone was on time. So when someone one is late, not only is it rude but it withal messes up other peoples schedules.When someone shows up late, it makes them come off as flaky and people will think that you do not care about your career. On top of that, its very disrespectful. When being late or tardy, you are showing that you are not a professional. It can also be assumed that you do not care or respect your job the way you should or need to. When your employer begins to think that you are careless with your job or dont care about your job they can decide that you are no longer a blue-chip asset to their company. Once your employer thinks you are no longer an asset to their company they can choose to fire you or they will keep a surrounding(prenominal) eye on you and wait for another reason to fire you.Being late can cause adverse actions to ta ke place. Adverse actions can straddle from counseling to an Article 15 or even an early discharge, when in the Army. In the civilian sector it can range from job probation to being fired. In either sector, being late can cause a lot of strain on your job or even cause you to lose your job. This can also affect your life outside ofwork by make trouble at home. In todays world finding a new job is not an easy task. This means that if you were to get fired from your present job you may not be able to pay bills.On top of that, you let your co-workers/comrades down when you do not show up on time to work. When you fail to show up on time, youre causing your peers to have to do your work as well as their own. This can cause the mission for the day to be slowed down dramatically. When the mission is slowed down this can cause your leaders to fail at meeting deadlines that may be needed to be met at a specific time in order to meet other deadlines on missions that may be more important t han wondering why you are lateDue to the fact, accountability is one of the fundamentals of the military. It not only brings personal responsibility but it also shows the organization of a unit. The US Army depends solely on its soldiers, enlisted, warrant officers and commissioned officers a homogeneous. The military would not be anything without the soldiers. When soldiers are not there to perform there duties or they are late, that brings down the efficiency of the unit. Accountability is a great peculiarity to have but it only comes with punctuality.Punctuality shows you are responsible, honest and can follow directions. Punctuality is not just an order that the Army requires, but also a great very own trait that is certainly a reflection of the persons character, it shows which you have very own integrity and self-discipline. Though some of us are occasionally late due to circumstances beyond our control, habitual tardiness shows a lack of respect for other individuals and th eir time. If someone is late usually that shows that they more then almost certainly do not care about what their NCO tells them.Time is often a precious gem that should not be wasted at any cost. Should you do not use your time wisely you are able to in no way get it back. It is a quite specific resource in that you just cannot store it or save it for later. Promptness isnt only a duty, but can be a part of very good manners its favorable to fortune, reputation, influence, andusefulness. Lack of punctuality is really a theft of somebody elses time and a complete lack of respect for others. You need to be punctual in everything you do. Punctuality goes hand in hand with military discipline. Recruits are taught to obey, promptly and with out question, orders from their superiors, appropriate from the day one of boot camp. Military discipline and effectiveness is made over a foundation of obedience to orders. That is why we are supposed work so well being a team.With that being said, being late is becoming a more and more commons trend among people of all walks of life, especially in the United States Army. This is completely unacceptable and it violates the Army Values, costs the military more money, and reflects very poorly on the soldier and his first line supervisor. There are many methods available to prevent being late as well as proper go to take once you know you are going to be late and there is nothing else you can do about it.The Army Values, Leadership, Duty, honor, Selfless Service, Honor, Integrity, and own(prenominal) Courage. When you are late to anything, whether it is a formation or appointment, it goes against nearly all of these values that are instilled in all soldiers. All soldiers are supposed to display the ability to be an effective leader at all times. This is impossible if you are late. For example, if you are a Specialist promotable and late to a few formations that is sight by the privates around you. Once you make Sergeant they are going to remember those times you were late and question your ability as a leader.It is your duty to follow the orders of those appointed above you as long as they are lawful and moral. When you are told to be at a certain localization principle at a certain time then you are expected to be there. If you cant perform the simple task of arriving on time, like a formation or keeping an appointment, then it shows that you have no responsibility.Respect is the key to a functioning Army all the way around. Respect must be shown from there is no way you can meet the requirements for duties that require more subordinate to leader, and vice versa from leader tosubordinate. Not arriving to a formation at the appointed time is pure disrespect toward your leaders, and if no respect is shown toward your leader, then it will never be returned to the subordinate.When you chose to be late it shows that you are more worried about yourself than your unit or your career. So in overall, dont be late. Yes it is understandable that there are going to be those geezerhood where the situation was out of your hands. However, most of the time, its not. So if any one is planning on making the Army their career for the next 20 geezerhood like I am, then start by showing up on time in fact early so everyone can know that you are taking your job as a Army Soldier seriously.

The Changing Role of Women in Society

Changing Role of Wo workforce in Society How was the status of cleaning woman and their rights represented in occidental conjunction in the 1600 to early 20th century? For centuries, woman and their rights welcome been oppressed by the dominance of man. There has been continued struggle for the recognition of womans cultural roles and succeed ments, and for their companion fitted and political rights. It was very much a patriarchal baseball club for woman, which hindered or prevented woman from realizing their productive and creative possibilities.These ideas where seen in the revivify merchant of Venice written by William Shakespeargon in c. 1598 when Portia and Nerissa fool to dress up as men so that they can enter the court room to help Antonio because woman are non in completely toldowed to enter courtrooms along with many other public places men had deemed unbefitting for woman. Portia says, And wear my dagger with a braver grace and speak between the change over o f man and boy with a reed voice, and turn deuce mincing steps into a manly stride, and speak of frays. Another example of this in the Merchant of Venice is when Portia is talking to Nerissa about the unfairness of her fathers forget, she says I may neither choose who I would nor forswear who I dis standardised so is the will of a living daughter curbed by the will of a dead father. We see this kind of representation of woman again, half a century later, from my root system The natural laws Resolutions of Womans Rights, 1632. An example of this can be found in the section Sect. viii. that the husband that is his own. It states, The wife hath on that pointin no seisin at entirely.If anything when he is married be given him, he taketh it by himself distinctly to himself, and that the very goods which a man giveth to his wife are subdued his own her chain, her bracelets, her apparel, are all the good-mans goods, A wife how gallent soever she be, glistereth notwithstanding in t he riches of her husband, as the moon hath no light nevertheless it is the suns We see attest of this treatment of woman again in this source under the Sect. ix. That which the wide hath is the husbands. It states For thus it is, if before marriage the woman were possessed of horses, neat, sheep, corn, wool, money, plate, nd jewels, all manner of moveable substance is presently by conjunction the husbands. Moving forward in time another century, we see in my source British Womans Emancipation since the Renaissance, in the early 1800s. It quotes from The Times, in response to the proposal of a select committee to be set up to consider how to adapt a portion of the Strangers Gallery for Ladies Gallery in the new House of Commons, The Times opined We should like to see a list of ladies who have sought this sensory system of killing their time As to their presence civilizing debate, it is all fudge.The most violent scene we ever witnessed was in the House of Lords, in enormous day, when the benches were filled ladies in all the imposing attractions of full dress blood would have been shed if it has still been custom to wear swords If ladies of England desire this novel mode of getting rid of their ennui, let them be indulged, hardly let us not be so absurd as to expect and influence on the character of the debate. The female listeners may be vulgarize the male orators will not be refined. Finally, I contribute the period of the Second World war in the early twentieth century.This led to a visual advertisement labeled, Rosie the riveting machine. I utilize a commentary by Jessica Valenti called Rosie the Riveter leaves a rigid legacy to find information from this poster. It explains the background of the advertisement stating, The poster commissioned to help recruit women to work during the Second World War. US women had al agencys worked, of course, only the wartime get-to-work propaganda was specifically geared towards white middle-class women, and d uring the war the female workforce grew by 6. million. Though this was a vast change from what woman were used to, we still see stereotypical thinking toward the woman, for example, in one of the advertisements released it says, Can you use an electric mixer? If so, then you can learn to operate a drill. I believe that women, without question, have continually had to struggle for recognition under the dominance of man not just in the 1600s to early 20th century but also for centuries earlier.They have repeatedly been deprived of the inalienable right to vote, receive an adequate education, and to have the chance to develop to their fullest human potential. I believe that the involve society has on woman is almost a bit of a paradox. My reasoning for this is that because society believes women are less intelligent than men, and therefore are not capable of being involved in jobs the rest of society does, they tell woman that they are not allowed to receive a proper education like the rest of society.This means that regardless of the natural intelligence of a woman, they will never reach the same level of intelligence as men because they are not being allowed an adequate education so that they can develop to their full human potential. I believe that the events that occurred in the 18th century were arctic in the future direction modern feminist groups would take. Though the events that took place in the 1800s was the first hint of change we saw, it took another century and a colossal worldwide event, World War 2, to really get the ball rolling in terms of feminist lobbying and creating real long-term change.In my opinion, the reason women and their rights in westerly society had practically no significant change for majority of the 400 years I have studied is because women had never before received the prospect to have a go at jobs that had al focussings been for men like we saw during the second World War. I believe this is the reason for women to sudd enly demoralize an immense push in womens rights and comparability in the last 100 years. What initiated any change in the status of woman and their rights in westward society?As seen in my first question, during World War II we began to see significant a shift in the role of woman in western society from housewife to working class. When the men returned from war they began to realise that things were changing, the woman had begun to have some experience in management and factories, which are all predominantly male dominated jobs. From that point on we saw a serve up of tension between men and woman which then started rapid change in the status of woman in contemporary western society.A source that was release two decades later that I found had a part to play in the change that had begun during the mid-1900s was Betty Freidans nonfiction book, Feminine Mystique, published in 1963. In 1957, Freiden was asked to conduct a survey on the woman at her fifteenth anniversary with her S mith College classmates. From this survey she found that many of her old classmates were unhappy with their lives as housewives, which led to her to write the book.The Feminine Mystique was written from surveys and interviews done by Freiden and is wide regarded as one of the main factors involved in sparking the second wave womens liberation movement in the United States. She states that the editorial decisions concerning womans magazines were being do mostly by men, who insisted on stories and clauses that showed woman as either happy housewives or unhappy, neurotic careerists, thus creating the feminine mystic the idea that woman were course fulfilled by devoting their lives to being housewives and mothers. I found that was had a huge role in the second wave as they call it, which began to initiate huge change in the status of woman and their rights in contemporary western society was the Title VII of the 1964 Civil Rights Act, prohibiting employment discrimination on the term s of sex as well as race, religion, and subject area origin. The word sex was included very last minute.Section 703 (a) made it unlawful for an employer to fail or refuse to hire or to discharge any individual, or otherwise to discriminate against any individual with respect to his compensation, terms, conditions or privileges or employment, because of such individuals race, color, religion, sex, or national origin. Another 2 years on, in 1966, 28 women and men at working the Third National Conference of the Commission on the Status of Women founded an organization in Washington, D. C. The organization called the National governance of Women works to secure political, professional, and educational equality for woman.In a statement released by Betty Freiden, author of Feminine Mystique and one of the founders of The National Organization of Womans, says that The National Organization of Woman is dedicated to the preposition that women, first and foremost, are human beings, who, li ke all other people in our society, must have the chance to develop their fullest human potential. We believe that woman can achieve such equality only by accepting to the full the challenges and responsibilities they share with all other people in our society as part of the decision-making mainstream of American political, conomic and social life. In the past century, society has begun to see an inevitable shift in the roles of women in contemporary western society. Significant events have taken place in the past 50 years, which have shaped the direction of modern feminism today. I found that there were hundreds of noteworthy events that were involved in initiating change in the status of women and their rights in western. In aspect this there were definitely two time periods which brought to light the inequalities in the treatment of women, these two time periods are called first-wave and second-wave feminism.We see in my evidence provided that second-wave feminism was significa ntly more(prenominal) effective that first-wave feminism. In my opinion, this is because the majority of the first-wave feminists were more moderate and conservative than the radical, revolutionary feminists of the second-wave feminism. I dont believe that we can expect change by sitting undue and waiting for some miracle. Its all very well if you know that there is a bother, but knowing is not enough, you must take action.And in this case, radical action is in order as the views society hold on women have been around for not just centuries, but millenniums Second-wave feminism had a bigger impact than first-wave feminism because they did not take no for an answer, they acted, and I believe thats what turned things around. How are woman in contemporary western society faceed and do they have equal opportunities and freedom as the rest of society? In the past century we have seen a melodramatic change in the treatment of women in western society.We see evidence of this in the no n-fiction book The Beauty Myth by Naomi Wolf, published in 1991. Its staple fiber premise is that though women have gained increased social power and prominence post feminism,an iron-maiden, has been created which she describes as an intrinsically unattainable standard of beauty that is then used to punish women strong-armly and psychologically for their failure to achieve and conform to it. In the introduction, Wolf offers the following analyses During the past decade, women breached the power structure meanwhile, eating disordersrose exponentially andcosmetic surgerybecame the astest-growing specialty Pornography became the main media category, ahead of legitimate films and records combined, and thirty-three thousand American women told researchers that they would rather lose ten to fifteen pounds than achieve any other goal More women have more money and power and scope and legal recognition than we have ever had before but in terms ofhow we feel about ourselvesphysically, we ma y actually be worse off than our unliberated grandmothers. We see further evidence of this objectification of women through the Tui Brewery advertisements. They continue to portray women as a piece of meat, for example, in one of their TV advertisements they show men outwitting scantily clad women brewers in order to steal beer. Spokeswoman Leonie Morris told Newstalk that the overwhelming center was that the only value women had was as sexual objects. Speaking to theHerald, she said They are also saying that women are stupid the men are real dorks, but they still manage to outwit the women. It also promotes a form of mate ship that dismisses womens concerns, and trivialises relationships with women. In the source, Understanding the Differences Between Men and Women, written by Michael G. Conner, he explains that men and women are both(prenominal) equal and different. He states, When I say equal, I mean that men and women have a right to equal opportunity and protection under th e law. The fact that people in this country are assured these rights does not negate my observation that men and women are at least as different psychologically as they are physically. He explains the obvious differences in size, weight, shape, and anatomy of men and women, but also the less obvious differences. For example, Women on the other hand have four times as many brain cells (neurons) connecting the right side and left side of their brain. This latter finding provides physical evidence that supports the observation that men rely easily and more heavily on the left side of their brain to solve on problem trip the light fantastic at a time. Women have more efficient access to both sides of their brain and therefore greater use of the right side of their brain. In the word Gender Roles Change at Work and Home by Katherine Lewis, its explains the converging gender roles of men and women, with statistics like, In 1992, a survey found 80 portion of men under 29 years old wante d jobs with more responsibility, versus 72 percent of young women. The desire for more responsibility decreased both genders in the 1997 survey, (to 61 percent for men and 54 percent for women) and then went up in 2002 to 66 percent for men and 56 percent for women. The article also stated, In comparing 1992 with 2008, two emerging trends are striking among Millenials (under 29 years old), women are just as likely as men to want jobs with greater responsibility, the report said. Today, there is no difference between young women with and without children in their desire to move to jobs with more responsibility. In my opinion, though there has been significant change in the treatment of women in contemporary western society, women are still not being given equal opportunities and freedom as the rest of society.I rest this stance on the way that the media is repeatedly portraying women. I believe that the struggles of women have not disappeared, but simply shifted to another area. af terwards the first and second-wave feminism women now have practically no inequality in terms of social power and prominence, in fact more and more often, we are seeing women shown as dominant to men in higher positions than their male counterparts, for example Hilary Clinton. But women now have a new problem they are trying to overcome.Modern day media has taken advantage of womens vulnerability and has created a unattainable standard of beauty that women must forever strive to reach but will realistically be forever be in disappointment as shown in the Tui Brewery advertisements. Sadly, I do not think they will ever be able to shake off this portrayal and reach complete equality with men. My reasoning for this is that men and women are very different, both physically and mentally.Men are born physically stronger than women which leads them to be involved in more labour orientated work whereas women are more fragile meaning they tend to lean towards less labor orientated jobs. In t erms of their mental and psychological differences, women are generally more emotional than men and also men tend to use the left side of there brain more while women use both equally making men a lot more hands on when there is a problem. I do not think women will ever be able to reach equality with men because they are biologically different.They can change the way they are treated but they will never be able to change the way they are portrayed. Genderism is the belief or attitude that one sex is inferior, less competent, or valuable than the other. At the start of this assessment I made a statement that the status of woman in western society has changed substantially since Shakespeares time. After all of the research I have done on the matter of Genderism in western society from the 1600s up to present day I have decided that yes, the status of women in western society has changed substantially since Shakespeares time.Women no longer have to worry about struggling for recognitio n of their cultural roles and achievements. There are now women running the largest firms in the world, we even had a female Prime Minister Though womens rights have evolved significantly in the past four centuries in terms of social power and prominence, many new obstacles for women in our contemporary society have arose that I dont think any amount of lobbying by womens rights groups can solve.Society has created an unattainable standard of beauty that for majority of women, will leave them disheartened and depressed. I do not believe that women will be able to shake off the way they are being portrayed by society because it is unavoidable. I do believe my statement is correct in saying that the status of women in western society has changed substantially since Shakespeares times. However, contemporary society does prove that they still have a very long way to go if they hope to succeed in reaching equality, if they ever will.Bibliography Conner MG (2010), Understanding the Differ ence Between Men and Women, http//www. oregoncounseling. org/ArticlesPapers/Documents/DifferencesMenWomen. htm Freiden B (1957), Feminine Mystique, W. W. Norton and Co. (1963), New York Freiden B (1966), Statement of Purpose, National Organization of Woman, Unknown Jones N (2012), Ban Tui Ads? Yeah, right, New Zealand Herald (2012), Auckland Lewis K (2011), Gender Roles Change at Work and Home, http//workingmoms. about. com/od/workingmomsresearch/a/GenderRoles. htmShakespeare W (c 1596), The Merchant of Venice, Oxford (1984), Oxford Unknown (1632), The Laws Resolutions of Womens Rights, http//www. wwnorton. com/college/english/nael/17century/topic_1/laws. htm Unknown (1964), Civil Rights Act Title VII, United States Congress, Washington Valenti J (2011), Rosie the Riveter leaves a strong legacy, The Guardian (2011), London Wojtczak H (c 1800), British Womans Emancipation since the Renaissance, http//www. historyofwomen. org/ Wolf N (1991), The Beauty Myth, William Morrow and Company (1991), London

Teacher who changed my life

Teacher Life is unexpected experience, so full of surprises that nobody knows what go out happen the very next moment, especially when you picture a somebody who has the ability to change your life in complete way. Most of us have met a teacher during our lifetime in shallow that do a difference and touched our lives in some way to make it better and to open our eyes for success. I remember when the first day of high school started. I was very nervous and stressed, scared to the point that I didnt want to be at the school.I had six classes that I had to attend that day. At the end of the afternoon, I walked in my last class and it was Social Studies. I usually dont like this subject but the teacher started to change the way I thought around social studies. Her name was Mrs.. Jennifer Smith she impressed me the way she was confident, and she told us about her story from high school to college and the success that she gained over the eld of studying in addition the fears that sh e had. The bell rang, and the class is over. I stayed after class to talk to her about how I step and how stressed I was about school.She was very nice and she welcomed me. She say Im here for you anytime . I introduced myself to her , and I told her how lonely I felt being in school and that I had no one to talk to which make me feel really awkward, plus that wasnt everything I was afraid of. I was worried about my classes too because they seemed a little hard. We talked for about an hour. She was a very good listener. She gave me a lot of advice that I needed at that time, and she told me to come to her whenever I feel like I need someone to talk to. I came ass base really happy and confident.Everything I felt earlier had disappeared. My homework was perfectly done, and I was excited to start my next day of high school and meet Mrs.. Jennifer again. Years of high school was about to be over. Mrs.. Jennifer walked me to senior course of study even though I had one class with h er. Through those three years she taught me a lot of stuff. She made from me a man for life, she opened my eyes for a bright future, and made me feel so special, but that wasnt everything. When senior year started, I were in need of help and I went to her.I wasnt sure if Im going right after I graduate from high school I will go right after to college and I really wanted to know if I did the right thing or not. She gave me the best words that actually convinced me to decide what I should do after graduation. She said through the years that I knew you, I have always seen you as a successful twat that has good head on his shoulders, I want you to go to college and prove to yourself and to me and everybody that you will never fail or take a step back Mrs..Jennifer has changed my whole life, because of everything she did for me and that I actually listened to her advice. She played the part where I choose to attend college and look forward to be successful as I made a promise with her . Mrs.. Jennifer wasnt Just a teacher for me, but she was like a mother who really cares about her son, and she wanted to see me in a good place all he time where I can find the happiness and Joy in my life. Thats how I see her in my eyes.Maybe that could be Just a little about how I feel about her because she is indescribable person to me. I will never forget the experience that I had with her and what she taught me through high school years. Sometimes people appear in our lives suddenly, and they flip it upside down. They change us for better ones, and thats what Mrs.. Jennifer did for my life. I couldnt be much thankful than any day in my life for having her. She shaped my life in Just a way that should be shaped.

Psychological negative effects of MRSA

Erasures was treatable with penicillin until the sasss, in 1959 when more the 90-95% of all strains became resistant it was treated with nonmetallic, a stronger form of antibiotic that was used to treat gram positive bacteria. This In turn because resistant to all strains of the bacterium. Nonmetallic is no longer used today but the term for MRS. is still used. Colonization The organism Is superficially carried on the skin, in the nose, etc. bulk are not sick and do not require antibiotics.contagion A person has a clinical Infection with the organism e. G. Wound Infection, skepticism, urinary Infection etc. Infected persons usually require general antibiotics. MRS. is transmitted through skin to skin contact and is carried by 2% of the human population. MRS. rate is truly high in New Zealand. There are two types of MRS., HA- MRS. hospital or health give make do acquired and CA-MRS. community acquired. The most common means of transmission is in a health dish out purlieu as patients have lower immune systems and are weak.MRS. in hospitals and other care settings is easily facing pages as hygiene practices are not up to scratch from patient/ entertain contact and hygiene with surgical wounds and other intensive devices such as catheters and feeding tubes. Community acquired MRS. can be form in healthy patients that have not been hospitalized. Many patients of MRS. do not understand their infection and its slipway of transmission this can lead to feelings of astigmatism and fear. MRS. itself cannot have any direct psychological impact on patients with MRS. but is in fact other peoples attitudes and the patients perception of scrutiny.Research has hon. that contact with infected hospital patients on reasonable drops by 22% when a person id diagnosed with MRS.. Isolation techniques in infection control are no longer used as they can cause psychosocial effects for patients and their families and Interfere with the home-like atmosphere that a nurse is trying to establish. For these reasons, a system called Body Substance Precautions (BSP) was developed. It focuses on keeping all moist proboscis substances, (blood, feces, urine, wound drainage, tissues, oral secretions, and other body blands) from the hands of personnel.This Is accomplished through hand washing and increase glove use Shown Ms Fairly retirement village where my patient resides has a policy for MRS. and Infection control from the Missouri department of health and senior services section for living term care and the advisory committee on Infection prevention and control. Their infection control guidelines for long term care facilities have an emphasis on body substance precautions. BSP provides a consistent approach to managing body substances from completely residents and is essential in preventing transmission of potentially infectious agents. Specific situation for the overall reasonable movie risk associated with the task. Risk factors that should be included in the evaluation include Type of body fluid with which there is or will be contact. Volume of blood/body substances likely to be encountered tenable anticipation of exposure e. G. , will my hands touch the residents secretions? Probable route of exposure I. E. , hand contact, airborne, droplet, sputter Microbe concentration in fluid or tissue. Some safety precautions include Gloves,Handwriting ,Face and Eye protection ,Apron or Gown Sharps Handling and Disposal ,Employee Health ,Handling Laboratory Specimens, Soiled Linen ,Disposal of Regulated spoil From Residents Rooms, Environmental Cleaning, Cardiopulmonary Resuscitation (CPRM) , Resident Placement, Activity Restriction and the Use of Private Rooms for Infection legal community and Control , Physicians Role in Implementing the Body Substance Precautions System, Role of Nurses and Other Health Care Workers in Implementing the Body, Substance Precautions System, Precautions for Residents With Airborne Diseases.

Plot and central idea in Shirley Jackson’s “The Lottery” Essay

Shirley Jacksons, The Lottery concerns a small towns annual lottery design and the grim circumstances that ensue. In this pathetic but disturbingly profound piece of work, Shirley Jackson communicates to the reader the theme of scapegoatism a large with its implications concerning traditions.In the colonisation where this lottery takes place, we find many familiar elements a post office, a grocery store, schools and a burn mine. In this village, Mr. Summers owns the coal mine, so his business has made him the wealthiest man in the village. Mr. Summers also controls the annual lottery. He is somewhat uncomfortable with his authority but has chosen to carry on with the yearly tradition.The order in which the lottery drawings take place emphasizes who does and who doesnt have power in the villages kind hierarchy. Men or working sons draw for their families. The few exceptions involve death or illness. Only accordingly is a wife permitted to draw. It is evident that although everyo ne eventually participates in this drawing (children included), women are disenfranchised from the village hearty structure. As the villagers anxiously wait for the lottery to begin, the young boys rough play and gather piles of stones, darn the girls socialize in their circles, watching the boys.Agriculture is the main staple of this village and a great accent mark seems to be placed on the bountifulness of crops. This is reinforced by Old Man Warner, a long time resident of the town, when he cites the expression, Lottery in June, corn be heavy soon. There is cowardly talk by Mr. and Mrs. Adams of nearby villages doing away with the lottery, but the notion is quickly abolished when Warner calls these new thinkers a contain of crazy fools. He sarcastically suggests that perhaps they would be better off if they succumbed to living in caves and feeding stewed chicken weed and acorns. As far as Old Man Warner is concerned, there has eer been a lottery.As Mr. Summers begins to add ress the town gathering, Mrs. Hutchinson shows uplate, hurriedly joining her husband and family. She claims to have closely forgotten what day it was. Once the drawing commences, Mrs. Hutchinson rushes her husband on when his turn comes to draw with the remark, Get up there, Bill. The reader gets the impression that Mrs. Hutchinson holds little respect for either Mr. Summers or the lottery.The last round of the lottery concludes with Mrs. Hutchinson drawing the slip with the feared black spot. As the town and her own family members move in on her with stones, she cries out some(prenominal) times, It isnt somewhat, it isnt right. Her cries go unheard and we are uneasily left to hope that the villagers were swift with their proceedings.In this story, Shirley Jackson illustrates how traditions are passed down to our children, who tend to do what they are told without asking or knowing why. By the time we are mature enough to question morality, as long as it isnt fair or it isnt righ t to us, we are more willing to accept the condition of our surroundings rather than promote change.

Marketing Professional Practice Essay

Executive Summary This makeup steers to pay back some(a) feasible strategies for a non-profit making plaque charge For Your content to get objectives in certain atomic number 18as 1. Enhancing the macrocosm awareness of the judicatures profile and service 2. R distributivelying the youngsters and running(a) collection segments 3. Gaining to a with child(p)er extent donations for aft(prenominal)life development and 4. Streng soing the network with health check exam doctors or nurses as range of ordainful work.These objectives rump be carried out by the three main recommended strategies, embarrass re rating, sponsorship driving forces, and military inform plans. Before entranceway other programs, rebranding is recommended to refine the im senesce of divvy up For Your tenderness by designing a new logotypetype and urinate, which is to a greater extent p uphold and appealing to the bum market. The rebranding is similarly related to the strategies for achieving the government activitys new focusing.The sponsorship campaigns aim at attracting companies for sponsorship, enhancing public awareness, and attract donations. The prospective sponsors include nest, Hung Fuk Tong, Watson, and HKHC. The respective strategies are Nestle take out pulverisation lid design, Turn in Your Can Hung Fuk Tong deal For Your touchwood dope up series Watson feel lovingness Bottle Label Competition and launch of body of water store, carboy bottle design and deporter dissemination at smirchs cardiac wellness reverence Bus, wellness explosive charge Charity Fund, professional health piffles, and Charity Health tone down Day.Furthermore, volunteers for current and future events and campaigns are rootaged from IVE, medical colleges, doctors, and HKHC. These strategies ply substantial pull ins to vexation For Your Heart. By successfully striving sponsorship and donations, fearfulness For Your Heart raise advance its visibility, a wareness and credibility via appearance of logo on sponsors outputs and websites. Donation is easier to attract w chick the organization is more credible, and more funds fuck be used to offer more activities for its members and the public.The campaigns and volunteer programs allow the organization to slip away its young and line of reasoning concern target markets when products and events are exposed at heavy traffic spots and offices. The sponsorship programs volition stick out for two years, and the volunteer program is on a continuous basis, which the details are shown in the timeline in the later part of this report. And the estimated budget is set. Background of Organization solicitude For Your Heart is a registered non-profit charitable organization formed by a group of cardiac patients together with their families since 1995.Its services mainly target cardiac patients and their families. In 1998, pull off For Your Heart set up the first cardiac mutual help and resou rce circle around, and is commit to patients and the public health (Organization entrance 2010). Up until 2011, Care For Your Heart has more than 2600 members, and over 180 volunteers (Number of Members 2010). Members mostly fester around 51 to 80 (Age of Members 2010), and geographically concentrated in Hong Kong Island (Residence of Members 2010).The sources of funds is attracted from multiple bring include donations, Community Chest, Social Welfare Department and other activities (Sources of Funds 2010). Logo of the Organization The emanateer-liked logo incorporates that the organization is frighted about sum related issues. Vision and mission of Organization Care For Your Heart aims to elevate mutual support spirit among cardiac patients and family support, so that the patients can substantiatingly face their illness (Organization Introduction 2010).It filtrates to enhance cardiac patients knowledge towards cardiac diseases, boost recovery, and prevent the opportunit y of relapse to act as a bridge between patients and medical institutions in order of magnitude to provide all-round services attain patients, protect and strive for rights and welfares promoting neighborly knowledge about cardiac disease, prevention, warmth and accepting cardiac patients and enhance public awareness towards knocker healthiness (Organization Introduction 2010). Care For Your Heart aims to add-on the issue forth of members incite members nd others to volunteer in charitable events and supporting activities to attract more still funding, such(prenominal)(prenominal) as monthly donation to enhance awareness and educate public about the increasing trend of youngsters scurvy from coronary oculus disease to motivate general public changing their lifestyle to improve health to attract business groups awareness about cardiac disease to establish a stronger network with doctors for facilitating volunteer work, and other events and activities. (Future Prospect 2010) . . Introduction The chairman of Care For Your Heart has illustrated the current issues faced by the organization and proposed several questions. This report is to develop feasible strategies for the organization to overcome its situation and further development in certain area. 1. Develop relevant strategies in order to enhance the public awareness of the organisations profile and service 2. Attract more younger and works groups to join the organization 3. Gain more donations for further development and 4.Strengthen a network of medical doctors or nurses as part of unpaid work. 2. Target Market 3. 1. Target Group The target market is defined by Care For Your Heart, basing on its current situation and problem. Based on research, heart disease has a rejuvenating trend and threatening working group aged 20 years old or above. These groups are targeted as they are continuously under high pressure and heavy workload. Business class with quick life rhythm typically lack of resting time .In addition, they alship canal overlook the importance of keeping their heart healthy. 3. 2. Medical Doctor another(prenominal) target group is the medical doctors. Medical doctors play an important design for these kinds of organization because of their professional medical knowledge. Other than that, Care For Your Heart inviting medical doctors for volunteering can expand their network in medical champaign and annex its credibility to the public . 3. 3. Partnership The spare-time activity are some suggested partners for Care For Your Heart to meet with * Nestle Hung Fook Tong * Watson * Hong Kong Health cop & Medical symptomatic Group peculiar(a) Details will be illustrated in the following part of the report. 3. 4. Other Stakeholder Stakeholders Details Donors * Existing donors (Social Welfare Department, The Community Chest, Food and Health Bureau) * Potential donors at all ages in global * It is important for a non-profit organization to tolerate positive and enough re putation, which will influence donation.Policy from donation also affect the operation of the organization University * Helps to dish out cardiac data * Helps to enhance the awareness of the organisation * Eg Hong Kong College of Technology, The Chinese University of Hong Kong etc Hospital * Reach more cardiac patients * Helps to enhance the reputation of the organisation General Public * Opinions leaders who can influence the peers * cardiac patients and families Media * global newspapers and clips * TV stations, radio stations, newspapers and magazines publishers, leaflets, seminar Potential Investors * Corporations or individuals that are interested to induct in Care For Your Heart (Childrens Heart Foundation and The Hong Kong Tuberculosis, Chest and Heart Diseases Association can enhance the awareness of Care For Your Heart and donation 3. Campaign outline 3. 1. Rebranding As brand is a valuable asset, it allows organization to devolve a clear set of values toward its stak eholders.Non-profit organization is a kind of theory-brand which is associated with an abstract concept, such as cancer awareness, environmentalism or cardiac disease (Daly and Moloney 2004, 30). The current logo of Care For Your Heart is too old-fashion and ill deliver the meaning about cardiac care issues. To best meet the target group, suggestion is given up for the organization to redesign its logo and call forth. Rebrandingis the creation of a new observe, term, symbol, design, or a combination of them for an effected brand with the intention of developing a new position in the mind of stakeholders (Daly and Moloney 2004, 30). The change in the name and logo of the organization may enhance public awareness and reputation.Furthermore, the newly established brand elements can also better related to the current situation that the organization is facing (Muzellec and Lambkin 2008, 284). The new logo and name designed for the organization aims to better suit the target group, and will be illustrate in the following 3. 1. 1 New logo The new logo echoes with the name Care For Your Heart, containing a hand showing a gesture of holding a heart. Hand represents human gesture represents caring heart represent cardiac and compassion. The new logo is simple, more eye-catching, and the meaning is more obvious at a glance than the old version, thus the target market can well understand the role of Care For Your Heart.Furthermore, the logo shows the commitment of Care For Your Heart to embark on a new direction and coordinate with our proposed strategies. 3. 1. 2 New name Care For Your Heart can rename its Chinese name from to. The new name provides formality, thus projecting a more professional image. Moreover, it can better represent the mission of Care For Your Heart, which is to gather cardiac patients for mutual help and enhance publics concern of cardiac disease. 3. 2. Seek For Partnership To achieve the goals proposed by the client, it is necessary for the organization to engage some league in order to support its daily operation and further activities. there are four emf companies for partnering with Care For Your Heart to enhance awareness, funding supply and automatic work, including Nestle, Hung Fong Tong, Watson and Hong Kong Health slow & Medical Diagnostic Group Limited. These potential partners have similar vision and mission within Care For Your Heart in terms of concerning the health of people. The cooperation between for profit business and non-profit organization is called cause-related marketing (CRM), which both parties are voluminous to create mutual benefits. For profit business implemented CRM to build brands, revitalize corporate, carrying out corporate social responsibilities, and make community involvement visible (Papasolomou, and Kitchen 2011, 63).Non-profit organization can be benefited due to the contributions from the for profit business in order to meet its needs and objectives. CRM is proved to be an i mportant marketing tool which demonstrates a firms commitment in addressing a social issue (Papasolomou, and Kitchen 2011, 63). The following are the strategies proposed to second with the partners. 3. 3. 1. Nestle Carnation Omega High Calcium Milk Powder Reason for partnership with Nestle Nestle is a well-known(a) nutrition, health and wellness community which founded in Switzerland in 1866. The companys mission is Good Food, Good Life, which is to provide great tasting, nutritionally superior food and beverage, and great services to consumers around the world (Nestle 2011).Creating shared value is a fundamental part of Nestles way of doing business to create long-term value for shareholders and society, which is beyond compliance and sustainability (Creating Shared Value 2011). unmatchable of its products, the Carnation Omega High Calcium Milk Powder is chosen as a health product for the World Heart Day in 2010 and 2011. This low- plump out milk power can strengthen the hear t and reduces cardiac related diseases. The ingredients and scarpers of this mike powder are the followings (Milk Powder 2008). i. Omega 3 and 6 productive acid Regulate bodys cholesterol level and benefit to the cardiovascular system. ii. Low-fat Reduce fat absorption which benefit to the heart. iii. High in calcium Benefit to the bones and prevent osteoporosis. iv. Vitamin A, B and E Assist in metabolism and health function.This milk powder was change in different channels as well as supermarket and drugstore in Hong Kong, such as PARKnSHOP, Welcome and Watson. from each one of them operates more than 200 stores and has different client segments. It is believed that Care For Your Heart can gain benefits through with(predicate) enhanced awareness, and obtaining stable and long-term based donation. Proposed Strategy I. Cardiac data inside the lid, and logo on the software program. Cardiac discipline as well as 7 ways to protect your heart, Make your heart healthier, etc. is suggested to print on the internal side of the lid. Every time when consumer opens the lid, they can read the education provided by Care For Your Heart.A colorful linchpinground can be used in order to attract their attention and increase the visibility of such information. Moreover, the logo of the organization is also printed on the package of the milk powder to gain awareness (Refer to Appendix 1 and 2). The followings are the suggested cardiac information. 7 ways to protect your heart * Maintain fascinate cholesterol level by having low-fat diet * Maintain appropriate weight and balanced diets. * Eat 2 fruits every day * At least 30 proceedings aerobic exercise per day * No smoking and alcohol * Remain a cheerful temper * Regular Body check II. Turn in Your cans Yoplait Yogurt, a France originated brand founded in 1964, had launched a campaign called Save Lids to Save Lives for 10 years.The main concept of this campaign was to raise money for charity organization and activ ities, such as Susan G. Komen Breast Cancer Foundation,Race for the Cure, etc. Every lid that the guest reserved, Yoplait will donate US$0. 1 after they registered the code number on the lid online (Save Lids to Save Lives 2011). A loyalty program called Turn in Your Cans is proposed to achieve long-term relationship among three parties the customer, Care For Your Heart, and Nestle. When customer finished one can of milk powder, they could turn in the can to a supermarket or drugstore, then Nestle could collect those cans for recycling. A stamp would be awarded per one returned can.When customer collected 3, 5 and 10 stamps, they can enjoy discount of 10%, 30% and 50% respectively for the next purchase. This campaign could increase customers loyalty towards this milk powder, and attract purchases from new customers. As a result, Nestle can gain an increase in gross sales, and Care For Your Heart can suck in donations. III. 5% donation from the total sales of the milk powder To ob tain long-term donation, Care For Your Heart could receive 5% of total sales from this milk powder. The milk powder is selling at the price around HKD$104. 6, which means Care For Your Heart can receive fiercely HKD$5 from each can of milk powder sold. 3. 3. 2. Hung Fook Tong Reason for partnership with Hung Fook TongHung Fook Tong is the biggest herb tea tea group in Hong Kong founded in 1980s. With more than 700 staff members, and over 100 stores among Hong Kong (Milestone 2011), it is persistent in using genuine ingredients with no added preservatives in the product. Producing and developing quality products are the philosophy of making by nature (Mission 2011). In 2011, Hung Fook Tong acquired the prime awards for corporate social responsibility 2011 from Prime magazine (Company news 2011), which shows that Hung Fook Tong continuously strive to fulfill corporate social responsibility. Hung Fook Tong has introduced a series of Chinese dope and individually packed soup into th e market under its brand name.Those series of soup is nourishing, which helps to maintain redeeming(prenominal) body condition and is good for health. As individually packed soup could reduce the time of making soup at home, it is typically popular among working class. Thus Hung Fook Tong is another suggested source to cooperate with for gaining long-term donation and enhancing public awareness. Proposed Strategy I. Care For Your Heart soup series There are several soup recipes shared by some Chinese medical doctors on Care For Your Heart website. Those soups are beneficial to the heart and can prevent heart attack. Care For Your Heart could cooperate with Hung Fook Tong to introduce these series of soup or invest in new soups for the target market.Such as * Mushroomsoup with bamboo fungus andlotus root. * Black hen soup with lily and cloud ear fungus. * Black hen soup with chestnut. These series of soup can sold at a cheaper price HKD$40 for increasing sales volume, which others s eries are sold at HKD$48 and HKD$63. II. Logo on the package front and cardiac information at the package back The logo of Care For Your Heart is suggested to put on the front side of the individually packaged soup, and some cardiac information at the back. This increases the visibility of the organization, as well as disseminating cardiac information when customer turns the package to look at the ingredient list of the soup.During the selection process, consumers make decisions base on the soups functions, thus the Care For Your Heart series can impress those that concern about heart health, and attract those customers that are previously not aware of the heart health series. The logo of Care For your Heart can also be placed on the menu to increase visibility (Refer to Appendix 3 and 4). III. 5 % donation from the total sales of Care For Your Heart series Care For Your Heart could receive 5% total sales of individually packed soup in order to obtain long-term donation. Each indivi dually packed soup is sold at the price around HKD$40, which means Care For Your Heart can received approximate HKD$2 from each sold of the soup. IV. CouponHung Fook Tong can also sponsor 500 packs of coupons, which contains 10 pieces within one pack with a total value of HKD$398, to Care For Your Heart for voluntary reward purpose. 3. 3. 3. Watson Reason for partnership with Watson Firstly, Watsons weewee under A. S. Watson Group is currently a wholly owned subsidiary of the Hutchison Whampoa Limited, and is a world-renowned brand for supplying purest quality water. Moreover, the A. S. Watson Group has obtained a number of awards, such as Asias Best Brand Award for excellence in Branding and selling in 2010 and 2011, lovingness Company by the Hong Kong Council of Social Services from 2002 to 2011, and Top Ten Brand label Award by Chinese Manufacturer Association of Hong Kong in 2003 (Our Achievements 2011). Furthermore, A. S.Watson Group is positive related to healthiness, as it owns the Watsons Athletic Club which is move in sponsoring and supporting local athletic events. This healthy association links with Care For Your Hearts mission to improve publics health issues. Secondly, the A. S. Watson Group is committed in perform corporate social responsibilities, and view CSR as opportunities. From A. S. Watson official website We encourage our business unites to develop programmes with organizations that are relevant to local community needs, and we support our employees effort in getting involved and impart to society (Lai 2011). This provides a favorable circumstance for Care For Your Heart to persuade Watsons participation.Thirdly, Watsons urine has gigantic scattering channels, from street stores to big chained supermarkets. With the mixed availability of channels, it allows Care For Your Heart to increase picture show to the public and enhance the science of the company name. Proposed Strategy There are 3 main activities in this campaign in cluding Watsons bottled water label design competition, donation from the designed bottle, and cardiac slogan labels on Watsons Water carboy series and postings distributed to offices I. Watsons bottled water label design competition The first defend of this campaign starts with organizing a Watsons bottled water (both distilled and mineral water) label competition hosts by Watson and cooperates by Care For Your Heart.The theme of this competition is called Watsons Heart Caring Bottle Design Competition, which encourage a submission of bottle label design aiming at enhancing publics awareness towards cardiac disease. The competition will open for one to two months and targets youngsters age 15 to 25, whom are interested in drawing or design, and would seek for self-esteem through competition. The possibility of this competition will be announced via newspapers (both paid and free), Watsons Waters official website, and Facebook page. For motivation, awards will be given to the t op three winners. The tentative prizes include Champion HK$5000 with certificateFirst runner up HK$3000 with certificate Second runner up HK$1500 with certificate All participants will also obtain a certificate as encouragement. After collecting all designs, both Watson and Care For Your Heart will have representatives appraising the designs and select the winners. A press conference will be held for the announcement and award sacrament of the top three winners. And their work will be launched on the bottle, which will be further discussed below. II. tack together of the specially designed bottle for donation to Care For Your Heart After the end of competition, the second stage of the campaign is the launch of this specially designed Watsons Water.The top three winners designs will be launched for 280ML to 800ML bottled water, both distilled and mineral. The distribution channels include all major types of supermarkets (Welcome, Parkn Shop, Citysuper etc. ), convenient stores (7-1 1, Circle K etc. ). The preparation for the label design will be around one month, and the tentative distribution period is set to be 2 to 4 months. Care For Your Heart can negotiate the division of total sales for donation with Watson. The recommended percentage is 5 to 15%. Furthermore, the label will contain information about the donation. For example Every bottle of water you purchase, Watson will donate $1 for Care For Your Heart on cardiac disease funding. III.Cardiac info/ slogan on the Watsons water carboy series in offices and posters distribution The third stage of the campaign is the launch of promotional label on Watsons Water carboy together with the distribution of posters to offices. The objectives of this event are to create opportunity for Care For Your Heart to reach the business sectors and to increase their awareness towards cardiac disease and provide some tips on prevention. This campaign will last for one to one and a half year. i. Poster Posters will be dis tributed together with the water bottles, and encourages offices to post it in the pantry or places near the water dispenser.The poster will contain some plan tips on preventing the formation of cardiac disease due to stress and imbalanced lifestyle. The information on the poster is the same as the information on the lids of the Nestle milk powder (Refer to Appendix 5). ii. Label A label is designed for 4. 5L, 12L and 18L bottles which fit most types of water dispenser, containing Care For Your Hearts logo, slogans about heart safeguard. Appendix 6 shows an example of the label design. IV. 5% donation from the sales of designed Watsons Water bottle Watsons bottle water sold at the price HKD$6. 5, which Care For Your Heart can receive an approximate donation of HKD$0. 3 per bottle of the water sold. 3. 3. 4.Hong Kong Health Check Medical Diagnostic Group Limited (HKHC) Reason for partnership with HKHC Hong Kong Health Check Medical Diagnostic Group Limited (HKHC) is a company pro viding a variety of body check service to the community and has developed 15 health checking center in Hong Kong. The mission of the company is to provideexcellentandhigh standards ofimaging anddiagnostic services in order to improvecommunityhealth under the concept ofpreventive medicine. (About Us, 2011) It is chosen to work with Care For Your Heart as the two organizations are sharing similar missions of improving community health and health care awareness. Proposed Strategy I. Cardiac Health Care BusThe main functions of the Cardiac Health Care Bus are to provide free basic heart disease related health checks, for example, rip pressure, blood sugar, cholesterol and educate public about heart disease preventions. If patients are diagnosed to have a possibility of getting cardiac disease, they will be refered to HKHC for a comprehensive health check. A medical professional and two volunteers from Care For Your Heart will be on duty in the bus. There will be 6 buses available, 3 fo r New Territories, 2 for Kowloon and 1 for Hong Kong Island. The buses will serve insouciant in two spots with two time periods, from 11a. m. to 3p. m, and 4p. m. to 8p. m. , which can serve around 50 to 70 people every day. This idea is feasible as it has been successfully adopted by other organizations, such as the Pok Oi Hospital. II. Health Care Charity Fund (HCCF)HCCF is a working partner of HKHC, who aims to implant the concept of Health we care you care to the community through educational and medical health care service (Vision and Mission. 2011). Its missions are to help the needy of the community by offering free health check services and organizing professional health talks to increase the healthcare awareness of the community by promoting the concept of preventive healthcare through comprehensive periodic health check at the highest standard and to serve the community through supporting volunteering services which organized by non-profit making organizations or collabor ated with local communities (Vision and Mission. 2011).The nature of this organization fits with Care For Your Hearts vision as both organizations achieve their missions by organizing talks, fund raising and voluntary work. Two programs are designed for corporation of CFYH and HCCF. i. Professional Health Talks Health talks will operate once each year at each community center in 18 districts by Care For Your Heart. The talks emphasize on heart care related topics, such as prevention, types of heart disease etc. Professional speakers are the volunteers from HKHC and talks are sponsored by HCCF. Each talk is opened for 100 to 200 audiences (depends on the population of the district) and is free of charge. The target of this campaign is to reach citizens in 18 districts within one year and four months for 6 districts.For the first four months, talks will operate in North, Tai Po, Sha Tin, Tsuen Wan, Tuen Mun and Yeun Long the next four months will operate in yuan Tsing, Kowloon City K wun Tong, Sham Shui Po, Wong Tai Sin and Yau Tsim Mong and the last four months will operate in Island, Sai Kung, fundamental and Western, Eastern, Southern and Wan Chai. ii. Charity Health Check Day The date of Charity Health Check Day is set on the World Heart Day in every year. 5 to 10% of body checks income from HKHC will donate to Care For Your Heart through HCCF. HCCF used this format previously with HKHC and the superior Citizen Home Safety Association (SCHSA) on mothers and fathers day in 2011.Part of the body check income on that day was donated to HCCF, and the donations are used to provide personal taking into custody link for the elderly people (Tuesday Charity Health Check Day, 2011. ). 3. 3. Potential benefits receive by Care For Your Heart By the partnership with the above sponsors, Care For Your Heart can be benefited in various ways. I. Enhance awareness Firstly, as concerned by Care For Your Heart, it is currently facing low recognition by the public. To reverse this situation, its visibility, awareness and credibility can be increased by having Care For Your Hearts name and logo appearing on sponsors events, and product packaging, which the product is well-recognized, easily found and consumed.Care For Your Heart can also leverage Nestle, Hung Fook Tong, Watson and HKHCs goodwill on being healthy. Moreover, those sponsors enhance Care For Your Hearts publicity by placing the organization name as the donee organization at the end of the TV commercial. II. Reach the target segments Those proposed strategies allow Care For Your Hear to reach its desired target segments the youngsters and businesses. Different channels were used for the distribution of the product by Nestle and Hung Fook Tong, such as supermarket, drugstore and MTR shop as well, which helps in increase exposure and visibility of its name and logo to different segment.Moreover, the Watson bottle water competition provides an opportunity for youngsters to demonstrate their st ills in art, and act as a channel to educate them about cardiac diseases through participation. On the other hand, labels on carboy bottles and posters in office pantry can be an attention getting tool. By placing these at prominent spot, it can for the first time get their attention. When they are continuously exposed to the information, they will be able to remember and recall the message. Furthermore, if the Cardiac Health Care Bus is successfully introduced, the mobility of those buses can further help Care For Your Heart in reaching more people in Hong Kong. III. Donation Donations can be gained through the sales of each product and the money can be used for funding daily operations or future activities.Furthermore, if the sponsors are willing to renew the contracts with Care For Your Heart, it will be able to obtain donations in a long-term basis. 3. 4. Potential benefits receive by sponsors I. Perform Corporate Social Responsibility The main benefit that Nestle, Hung Fook Ton g, Watson and HKHC could gain is to accomplish its role in performing corporate social responsibility. Each company is committed to invest on creating shared value for society, as well as social welfare, environmental protection and other aspects regarding to the global compact. Companies could achieve its goals when cooperating with Care For Your Heart. II. Improved brand imageFurthermore, the ultimate objective of performing CSR is to improve consumers learning towards the brand, which is being a contributor to the society thus enhancing goodwill. III. Boost Sales Each sponsor can boost its sales or expands market share due to its contribution to the society. Customers are more likely to choose a product when they realize that they can engaging in the contribution process (Stanalan, Lwin, and Murphy 2011, 51). IV. Benefits distributed by Care For Your Heart Care For Your Heart will provide the following benefits to all sponsors * Have a one page free advertisement in the organisa tion magazine and annual report. Brief profile of the sponsors and the detail of ongoing campaigns on Care For You Heart website * Acknowledge the name and logo at the bottom of Care For Your Heart official website with hyperlinks to sponsors homepages * Acknowledge the name and logo on all promotion materials including newsletters, organisation magazines, brochure covers or free gift bags etc. * Acknowledge the name and logo of sponsors on volunteers shirts * Provide at least one banner during any events * Announcement of sponsorships in all events or public speech * Guaranteed to be the only sponsor in the same household of industry * Allow to display companys materials or products on the table for any events 3. 5. Volunteers enlistingThe recruitment of volunteers for Care For Your Heart targets three groups students from IVE, trainees of medical colleges, retired doctors, and the Hong Kong Health Check Medical Diagnostic Group. The details of the recruitment program are the fol lowings. IVE On recruiting volunteers for Care For Your Heart, firstly, a non-academic volunteer program can be opened for the Hong Kong Institute of Vocational Education students majoring in Applied Nutritional Science, Pharmaceutical, Medical and Health Care, or Social services. Students are encouraged to apply the campaign throughout their study. This volunteer campaign requires students to participate in volunteer work for Care For Your Heart once in two weeks for four to six hours.The working time will be recorded and accumulated until they graduate or withdraw from the program. A quota on working time is set for students as a goal, for example, participating volunteer work for 72 hours in half a year. Students who have achieved the goal of this program will be rewarded with a non-academic award by Care For Your Heart, which is beneficial to their future career. Medical colleges trainees Secondly, trainees in medical colleges of the University of Hong Kong and the Chinese Univ ersity of Hong Kong are a sizable group for voluntary works. They obtain the required health care knowledge and elementary first aid skills.Moreover, this voluntary program can be included as part of the intern training. Similar with the program for IVE, a certificate will be given to participants as a reward, which helps their future career. Moreover, participants can ameliorate their practical experience before they enter the society. Medical professional Thirdly, doctors are another great source to attract as volunteers. They obtain the expertise in the cardiac field thus able to provide professional consultation for patients. Care For Your Heart can target this group by inviting those doctors that are pursuit self-actualization, and appeal to them through mental motivation. For example, suggesting them to offer one or two days of voluntary consultation.By acquiring a sufficient number of voluntary doctors, members of Care For Your Heart can be benefited as it has more human r esources to organize thorough functions and events for its members and the public, thus achieving the goals of increasing public awareness towards cardiac disease. Moreover, doctors can enhance their reputation and image by showing their sincerity in contributing to the society. Hong Kong Health Check Medical Diagnostic Group Lastly, referring to the event of the Cardiac Health Care Bus campaign, doctors from the Hong Kong Health Check Medical Diagnostic Group will volunteer for conducting simple tests and explain the health report to patients. Moreover, regarding this event, excess helpers are needed for showing information and assisting the doctor. These helpers can be chosen from IVE and medical college volunteers mentioned above. 3. 6. 5. Motivations to volunteersBesides, by analyzing their profile, Care For Your Heart can obtain data on the number of medical professionals and young volunteers the organization has attracted . ii. get along of Donation Two sources of donations are needed to be evaluated the public and partnership programs. By measuring the add of donation from public and sponsoring partners, it can reflect Care For Your Hearts reputation and credibility in publics mindset. It can also show the benefits gain by both parties when the campaigns are launched (increased sales, product awareness and reputation). iii. Awareness Public opinion research will be conducted 3 times after 4, 12 and 24 months.The survey aims to collect data including awareness and image of the organization frequency and measuring of donation and awareness of activities and partnership program. The result will demonstrate whether the new strategies and rebranding are successful in enhancing the public awareness, especially within the working class. Regulate evaluation acts as a monitory function and can state the weaknesses of each program. Therefore, the organization can reinforce certain areas in order to achieve the ultimate goals. 6. Conclusion To conclude, Care For Your Heart could reach its target groups and deliver cardiac related information to the public by adopting the strategies mentioned above.Rebranding and those cooperative strategies can meet its goals effectively and efficiently. By performing cause-related marketing, all participating parties will receive benefits from the campaigns, as well as enhancing public awareness and improving brand image. The sales volume of the newly introduced products and the current product will also be increased, due to the change of customers perception towards the brand. The corporate partners will provide funding supply from the donations gained from product sales, and hence increase the cash flow of Care For Your Heart. Moreover, the reputation of Care For Your Heart will also be enhanced by the well-known partners.http//www. pokoi. org. hk/tc/services_cmedical. aspxhttp//www. hungfooktong. com/news/n017/index. htmlhttp//www.nestle.com/http//www.aswatson.com/our-customers/http//www.hungfookton g.com/tc/ http//www.yoplait.comhttp//www.hkhealthcheck.com/corp/tc/ http//www.hungfooktong.com/overseas_about.phphttp//www.aswatson.com/innovation/http//www.hccf.org.hk/en/about_us.htm