Information Relevancy for Online Consumer Decision-making Essay

IntroductionThe emergency of Internet has largely changed the travelers decision- fashioning process (Buhalis, 2007) and websites have get down such an integral component of todays businesses that website effectiveness are of strategic brilliance to companies at large and hospitality and tourism businesses in specific. It has been a conventional practice for hospitality and tourism companies to conduct business transactions to commercialise themselves (Buhalis, 2003 Buhalis & Law, 2008 Wang, 2008) and to enhance communication surrounded by suppliers and consumers (Law, Qi, & Buhalis, 2009). As a result, website effectiveness has been a topical scene of action that received sustained scrutiny from tourism and hospitality researchers. However, scarcely a moderate level of success has been achieved (Law, Qi, & Buhalis, 2009).Recent lit in tourism website evaluation have attempted to investigate this area from various angles including website design and functionality, consumer h edonic experiences and perception of tuition quality (Law & Bai, 2006 Law, Qi, & Buhalis, 2009). However, only limited research has been conducted in evaluating online travel agencies (OTAs) websites and travel agencies websites (Kaynama & Black, 2000 Chung & Law, 2003 Roney & Ozturan, 2006). The majority of exist studies in this area are conducted in the context of hotels or tourism destinations. Methodologies employed by these studies are mainly using survey questionnaires to footstep the overall satisfaction level of online travelers, or other exploratory approaches such as content analysis or attribute/functionality counting against a predefined checklist (Law, Qi, & Buhalis, 2009). It should be noted that most of the existing research tended to only criterion the o... .../desire/action to make final booking.2)Questions related to their perceptions how relevant the info presented at each webpage is in assisting their decision-making. 3)Questions related to their personal information.Expected componentProviding relevant and timely information at each page of a website can be crucial in supporting consumer decision making and therefore website effectiveness. This research would be able to identify specific types of information that online travelers would need at certain stage of their decision-making process. It will potentially nominate recommendations to OTAs for online information optimization. Additionally this research could build academic linkage between traditional service assiduity where customer-employee interaction mostly occurs and online service industry where customer-computer interaction mostly occurs.