The Organizational Orientation Of Loreal Marketing Essay

The Organizational druthers course course Of Loreal Marketing EssayIn proficiency progress era, develop handst of engine room, science, education, economy and society offer bulk to all(a) in suspend better graphic symbol of alive. One part of this, it is mettlesome demands and possibility to indulge them in stipulations of the external knockout and health. In our days, to the exaltedest degree of great deal would like to be attractive, fit and nice-looking. The spheric world we atomic physical body 18 living in sets stereotypes that amaze models. Models atomic number 18 represented extensive all some us in bothday life such as on the TV, in the commercials, in the magazines, on the billboard, in the fashion shows, in the streets and withal at school or at workplace. Consequently, a lot of wad want to look like models. Men and women would like to have a smooth and clear jumble with a perfect body contour line for a magnifipenny life.These desires and tr p rohibits argon rising and seen as a fortunate mine for the steady alimony foodstuff. Concerning to the harvest-feast of purchasing power in nodes and mart trend that community turn out to be much(prenominal) conscious of hygiene and lulu, it affects to the quick growth in dish c be industry, particularly in this decade. Due to the characteristic of the market is quite high by place, thus it attracts many companies to enter to this market frequently. Huge payoff of domestic and multinational companies tries to take as much advantages as realistic on the beauty market. Because of the attractiveness, rapid growth and high potential the beauty convergences market could be characterized like highly competitive and customer market. For chance on success on this field, guild should have high level of technology and launchings, for be able to satisfy customers necessitys in high quality innovative beauty reapings. But staking only on technology ordain non bring victory. Nowadays, the intimately important capabilities for the keep familiarity it is talent to market their intersection effectively by correctly using market mix, choosing repair marketing st straygy and determine strength, weaknesses, opportunities and treats of come with. Correct applying marketing mix, which is a crew of primary(prenominal) marketing elements (4 Ps) product, price, place and promotion, is a key element of follows success.In this coursework we atomic number 18 trying to explore and evaluate the Marketing activities of LOreal. LOreal is ane intimately famous and largest and thriving world player on cosmetic market, maven of the biggest in the world due to the size, score revenue, advantageousness, and growth rate. We have analyse the marketing strategies of LOreal through and throughout detection of the Organization predilection, realizing the impact of the Marketing premix and an internal and external (SWOT) analysis of the association give in a ddition be given in this paper. roams HistoryLOreal is star of the biggest companies in France, in the worlds largest manufacturing of high quality cosmetics and perfumes. LOreal registe bolshy office in Paris and head office in the Paris suburb of Clichy, Hauts-de-seine, France. The LOreal Company has 68900 employees worldwide. The lead the cosmetics worldwide and distri merelyed the product one hundred thirty countries with 27 global instigants. These brands annual gross sales be superior 50 million. They produced 5 key expertises for the customer they atomic number 18 hair care, hair color, skin care, make-up and Fragrances. It boasts a world-wide distri simplyion network as puff up as the industrys highest inquiry and information budget and the largest cosmetological laboratory in the world.(LOreal, 2012)LOreal is a listed go with, but the founders daughter Liliane Bettencourt, her signalise is Eugne Schueller. On July 30, 1909, Schuller registered his follow, the Socit Franaise de Teintures Inoffensives pour Cheveux (Safe Hair stain Company of France literally french Society of Inoffensive Tinctures for Hair), the original LOral. The command principles of the company, which eventually became LOreal, were research and mutation in the field of beauty. The key people of this company are Jean-Paul Agon(Chairman and CEO), Lilliane Bettencourt(Non-executive director and major handleholder).LOreals story begins in turn-off nose cigaretdy paris, at the time when women of the demi-monde dyed their hair, their choice restricted to fiery red or coal black. In 1907, Eugene Schueller, a young chemist, began to concoct the initiative synthetic hair salons in the morning under the brand name Aureole. His strategy was successful within two years he conventional the societe Francaise des teintures inoffensive Pour chevex, which soon afterward became LOreal.(LOreal,2012)In 1912, the company extended its sales to Austra, Holland and Italy and by 1920. LOreal products were purchasable in a total of 17 countries, including the linked States, Brazil, Chile, Peru, Equador, Bolivia, and the Soviet Union and in the Far East. The end of the world war LOreal was celebrated by the Jazz age, when utterly hairstyles became fashionable, with a tonic emphasis on shape and color. In 1920, the small company employed troika chemists. By 1950, the research team ups were 100 unfluctuating that account reached 1,000 by 1984 and is nearly 2,000 today. By the end of the 1920, there were 40,000 hair salons in France alone and LOreals reinvigorated product ocap, imedia Liquide and coloral captured the its first move toward diversification, purchasing the soal company Monsavon. LOreal has five worldwide research and development centers two in France Aulnay and Chevilly one in the U.S. Clark, saucily Jersey one in Japan Kawasaki, Kanagawa Prefecture and in 2005. one was complete in Shanghai, chinaware. A future facility in the US allow be in Berkeley Heights, New Jersey. (LOreal, 2012)In the thirties and 1940s, platinum-haired screen idols such as Jean Harlow and Mae West made redheaded hair especially popular and bleaches such as LOral Blanc interchange well. LOral was quick to make use of both old and crude media to promote its products. In 1933, Schueller commissioned famous artists of the time to design posters and launched his hold womens magazine, Votre Beaut. Dop, the first mass-market shampoo, was promoted through childrens hair-lathering competitions at the highly popular French circuses and by 1938 LOreal was advertising its hair products with radio jingles.(LOreal, 2012)In 1953, LOreal won an ad Oscar, the first in a long series of awards. In 1994, LOreal buys restrain of corsair from Nestle, Bettencourt. On 17 marches 2006, LOreal purchased cosmetics company The system betray for 652 million. In October 2011 , the LOreal started the largest factory in the Jababeka industrial Park, Cikarang, Indonesi a with total investment of US 50 million. The production will be absorbed 25 percent by domestic market and the will be exported. In 2010 probatory growth occurred at Indonesia with 61 percent ontogeny of unit sales or 28 percent of net sale. LOrals structure remain unchanged, with the group consisting of a federation of competitive companies, including 147 production and distribution facilities worldwide, divided into five divergences. Only research and development facilities and overall way take care are centralized.(LOreal, 2012)The current ownership of this company are 27.5pc by the Bettencourt family, 26.4pc by Nestle, 3.9pc by treasury shares and remaining 42.2 are public (LOreal, 2012).The Organizational Orientation of LOrealthither are various types of business preferences3.1 doing OrientationProduction orientation is a marketing concept that concentrates on the interior capabilities of the bulletproof preferably than on desires and needs of customers. This type orientation means that management assesses its resources and reply on these questions What is easy to produce using our equipment?, What services are most convenient for the firm to offer and Where do our talents lie (Lamb, Hair, McDaniel, 2011). fit in to Brassington Pettitt (2006), production orientation emphasizes on affordability and availability of the products and thus production point firms focuses on efficient production and distribution techniques. A production orientation short falls because it doesnt consider whether the products that the company produces most efficiently also meet the needs of customer. Sometimes when competition is weak, production point-company could survive.3.2. Product orientationProduct oriented company believes that they have a better product, establish on the quality and features, and their consumers will like these goods and services. (Learn Marketing, 2010). Adcock et, al. (2001) state that product orientation is concentrated on products ra ther than needs and customers desires. Quality and design of products are main value categories for the companies which apply product orientation. Brassington Pettitt (2006) say that these companies suppose that the consumers are concerned in the products and that they are interested in the quality.3.3. Sales OrientationThe company with a sales orientation assumes that customers show buying inertia and have to be persuaded into buying more. concord to Brassington Pettitt (2006) sales oriented firms thinks that the products are sold, not bought. They emphasize on advertising, direct mail, e-mail blasts and opposite sales techniques, assuming that the customers are reluctant to purchase. These actions can result in short-run gains in audience. But because of the company is not communicate with the consumers, the sales oriented companys constantly has to recruit a huge number of subscribers who do not renew (Byrnes, 2009).3.4. Marketing OrientationMarket orientation means shake off customer at the heart of business. Adcock (2001) says that market orientation takes place when the consumers commit the difference in a company and when all the advantages proposed to the consumers are measured. tally to Jobber (2001) marketing oriented organizations concentrate on the consumer wants and for them the opportunities arise from the ever-changing wants of the consumers or market.Brassington Pettitt (2006) believe that a company which is concentrated in its marketing and production activities with the understanding of the consumer wants and satisfaction is market oriented. The main advantage of a company being market oriented is that it would have a confidential information consumer value and there would be a coherence in high performance in the business.The concept of market orientation is laid on three pillars of customer focus, coordinated marketing and profitability. Customer focus at the middle of creating future corporate strategy lay consumer centricity. To serve the clients rather than sell products is a main philosophy of the company. Realize consumers as a strategic assets companies establish long-term relationships with clients. Coordinated Marketing marketing has to become a synchronized, cross(a)-disciplinary function of company. Customers are duty of the entire company. These factors have together detained marketing from becoming a coordinated activity that involves supplementary functions such as finance, operations, human resources and strategy within any company. Profitability profitability includes both financial dimensions (such as ROI, EVA, and market share) and non-financial dimensions (such as behavioral patterns, sensation and attitudes). This set observation would allow companies to make equilibrium between short term and long term profitability with regard to the long term financial health of the company (Venture Republic, 2012).LOreal concentrates on their customers and tries to find out their square and emot ional wishes. Company obtains a wide range of products and consumed by all age groups.According to LOreal (2012) mission of company ravisher for all. LOral proposes women and men global the high hat of quality, posture and safeness cosmetics innovation. It pursues this goal by meeting the undying diversity of beauty needs and desires worldwide (LOreal, 2012).Group enables to meet the expectations of every customer while adapting to local anaesthetic distribution conditions worldwide their organizations of groups air divisions. LOreal has five main phone line divergences LOreal Luxe, Consumer Products, Professional Products, wide awake Cosmetics and The Body Shop (LOreal, 2012).According to LOreal 2012 Beauty for all also means beauty for each individual. LOreal is influenced that there is no sole and unique model of beauty, but a limitless physique forms of beauty, tied to periods, cultures, history and individualities. LOreal try to realize strategy of comprehensiveizi ng beauty. Company wants to manufacture a new paying attentionful and more attentive globalization universalizing beauty model. Universalizing beauty is adapting beauty and make it accessible for everyone, without making it global or uniform. This aim means that they try to change the market wants and implement new beauty concepts. To achieve this goal, company has considerably reinforced Research and vicissitude panelsl in all the main markets of tomorrow, whereas extending their industrial cover age. LOreal observes local beauty needs and customs. The centricity of the project of faging new customers is a companys research, and is creating itself to take up the contend to produce cosmetics products modified to the enormous variety of the world, LOreal has set up research hubs in each region (LOreal, 2012).Company facilitates access to cosmetics products. To make the best in beauty availablae for everyone, LOral takes steps forward each year. Company are able to reach every cus tomer with a portfolio of 27 international brands and an organizational structure, at the same time let be for the specifics of distribution in every country. In this terms LOral pushes nates boundaries and takes up the challenge of more and more available innovation (LOreal, 2012). hence its crystal clear that LOreal is a Market Oriented company whereas they plan of attack to understand the customer or market needs and manufacture products one by one to accomplish the companys goals. And they highlight that people are the major strength of the firm. inner(a) / External audit of LOreal4.1. Brands and ProductsLOreal produces and distributes five main groups of products.Professional Products. The Professional Products Division sells its products via hair salons worldwide. The portfolio of professional products is able to satisfy the needs of all types of salons. being a privilege partner of hairdressers, LOreal offers best technologies and high-level of education what allow provid e customers with professional services. In this group include brands Redken, Kerastase, Matrix, PureOlogy, Shu Uemura art of Hair, Mizani, Kerskin Esthetics. summate sales of these products in 2011 were 2 813.8 millions euro and growth 2011/2010 posted +3.6%. The biggest sales are in geographic govern northwards America 1 018.6 millions euro, but more quick growth of sales 2011/2010 was estimated by geographic zone New Market +6.3% and its sales 2011 accounted for 817.6 million euro (LOreal, 2012).Consumer Products. According to LOreal (2012) The Consumer Products Divisions mission is universal to offer the best in beauty innovation to the greatest number of people on every real at accessible price. Its brands are available in all mass-market imparts (hypermarkets, supermarkets, drugstores and traditional stores). The division is the lead of the groups quest to win over a further billion consumers.This division includes the most famous brands of the group LOreal Paris (premiu m brand with Elseve, Elnett, Studio Line, Perfection, Plenitude, Body Expertise, Dermo-Expertise, Solar Expertise, Kids, Progress Homme, Men Expert and Ombrelle), Garniere (includes brands like Ambre Solaire, Fructis, Nutrisse, Ultra Doux, scrape up Naturals, Neutralia and Obao), Maybelline, Softsheen-Carson, Club des Createurs de Beaute and essie (LOreal, 2012).Total sales of division in 2011 were 9 835.2 million euro and were shown growth 2011/2010 approximately +3.2%. In geographic zone New Market was estimated highest sales (3 957.1 million euro), most successful business surgical incision was Make-up (2 882.3 million euro sales 2011, +6.2% sales growth) (LOreal, 2012).LOreal Luxe. The Products Division the Luxury products division combines together a exclusive set of brands, concentrating particularly on three key business segments skincare, make-up and fragrances. Products of this division are delivering throughout subdivision stores, perfumeries and travel retail outlets, f ree standing stores and through e-commerce websites. Brands are Lancome, Yves reverence Laurent, Giorgio Armani, Biotherm, Cacharel, Diesel, Maison Martin Margiela, ViktorRolf, Ralph Lauren, Kiehls, Shu Uemura, Stella Mc Cartney. Based on reported figures sales 2011 this division amounted to 4 506.6 millions euro and increase of 6.5%. Like-for-like, i.e. found on the comparable structure and identical deputize rate, the sales growth was +8.2%. Dynamic New Market achieved sales growth of +12.3% based on reported figures and +14.0% on like-for-like. The most successful was skin care business segment, it delivered sales growth of 14.6% like-for-like and 13.6% based on report figures (LOreal, 2012).Active Cosmetics. The active Cosmetics division sells its products worldwide in all types of health channel (pharmacies, drugstores, medi-spas and dermatologists). Its unique portfolio of six admiring brands (Vichy, La Roshe-Posay, Skinceuticals, Inneov, RogerGallet, Sanoflore). These prod ucts satisfy the need for beauty through the skins health and active cosmetics divisions works in close partnership with health professionals, dermatologists, paediatricians and doctors practicing aesthetic medicine. It is have made the division world number one in dermocosmetics. The Active Cosmetic Division delivered in 2011 growth of +3.2% like-for-like and +2.6% based on the reported figures, driven by its successes in New Markets and North America (LOreal, 2012).The Body Shop. The body Shop was established in 1976 in the United Kingdom by Dame Anita Roddick. The Body Shop has virile ethical commitment and well-known by its sensorial products stimulated by nature. More than 65% of the products contain Community Fair Trade ingredients. At the end of 2011, the Body Shop sales recorded like-for-like growth at +3.8% and 3.9% based on reported figures. The brand is delivering strong growth in the New Markets. (LOreal, 2012)4.2. Marketing StrategyLOreal company is present in one hun dred thirty countries in the world. It sells 130 products every second. The group have more than 50,000 outlets throughout the world. Now days, LOreal is the biggest international brand in Cosmetics. The marketing strategy of LOreal chiefly depends upon customer needs. They had done in-depth research of all the cultures and people of different countries. According to the company, tomorrows beauty will be global and universal and will respect the unique nature of each region. LOreal Researchs mission will, thence, be to understand and adapt to all women and men in order to offer the best of cosmetics in terms of quality, efficacy and safety. The ability to innovate for new markets must therefore rely on in-depth acquaintance of the culture, needs and preferences of Chinese, Indian and Brazilian consumers. By placing the consumer at the heart of research and innovation, LOreal has decided to create the Consumer Insights International division as well as regional research and innova tion hubs innovation will take place by knowing customers habits. For example in India from ancient days Indian women uses eye color by themselves. As we know innovation takes place on customer base. They took inspiration of this and aforethought(ip) new innovation of the product farther Indian women in order to reach their expectation of the customers. By this we can know how LOreal company plans the innovation of product by having deep research of skin of different ethnic people and also having knowledge about hair of different ethnic people and reaches the customers expectations. So this is the LOreal intelligent business plan. The RD department of LOreal will reveal new formulas based on to enhance customers product experience because if they can know that it would be effectual far them to innovate better product far customers (LOreal, 2012).Advertisement is the main strategy used by the LOreal company .It is one of the worlds biggest advertising spenders. The cosmetics gi ant adverts far Maybelline make up, Elseve shampoos, Lancme perfumes, and other products. These will fill television mostly and magazine pages around the world. they spend 75% on television and 20% on the print magazine and others on billboards et LOreal shows low interest spending on internet (Marketing Planet, 2011).The LOreals new product development strategy. The way they have successfully managed and achieved the considerable market shares through RD efforts . LOreal innovations has been success in the diverse segments of global market Moreover, the company follows a three tier strategy for producing commercially viable products. The three structured strategy includes LOreals go research, applied research and product development, each exemplify having its own unique functions to perform in order to create successful innovations. LOreal is a Paris-based cosmetics company with having sales $ 26.96 billion in the year 2011. LOreal entered mainland of china in the year 1996 afte r that LOreal started growing successful market in china now it holds second highest percentage of market share and established three factories in china and they had released 17 brands within two local Chinese cosmetics brands created a successful market. LOreal targeted Chinese young women, but LOreal company have focused on male customers of china here they compete a strategy. The Chinese younger generation was interested in tennis. So LOreal became the sponsor of the 2011 Shaanghai Rolex masters to attract the male enamorers and company was cooperated with the most popular p2p steaming media site in China it is also called as pptv with the help this media LOreal launched a new product named hydra energetic anti-dullness moisturizing gelatine cream the choice of successful tennis masters after that the LOreal got frightful viewers responses with the help of pptv from this they learn preferences and needs to innovate new products to target the market (LOreal, 2012).The global beauty company LOreal is looking for Africa to increase the market. The continent provides potentially huge market. The company was present since from 100 years Africa became strategically market of the LOreal group as the population of Africa is about a 1 billion people where LOreal product have good demand far products in the market LOreal will retain to launch technologically advanced products, backed by strategic marketing campaigns, into the African market. This will continue to give us a major competitive advantage that will ensure that LOreal maintains its leadership for the next 100 years. (LOreal, 2012).LOreal presently offers the following products in the Netherlands Plenitude and Recital under the LOreal brand name, and Ambre Solaire under the Garnier Institute brand name. LOreal Nederland has been considering whether to introduce the Synergie skin care line and Belle Couleur hair colorants line into the Netherlands.synergie and Bele Couleur are marketed under the Garni er Institute name in France. The Netherlands market has several challenges new product launches are difficult (especially from a relatively unknown company like Garnier) and the distributor channel is becoming more powerful. Also, retailers have been religious offering their own private-label products and can develop them at lower prices within 6 months. We had first considered adding Synergie and Belle Couleur under the Garnier name and positioning them towards the lower end of the market price-wise. However, we feel this is inherently too jeopardyy. LOreal, even under the Garnier Company name, does not want to wage war in the commodity market of cosmetics. There may not be enough product differentiation to hinder the Garnier products from cannibalizing the LOreal products. People would eventually find out the Garnier and LOreal was the same Company, and that could cheapen the totally product line. LOreal is a premier supplier of quality cosmetics (LOreal, 2012).4.3. Relationsh ip careLOreal, the worlds largest skin care and cosmetics company. This is wanted to enlarge the span of marketing for its extra products distribution. The customer relationship management is mainly targeting the customers for evaluating their products.CRM solution has to improve the customer reliability and abate the agitate. Overall view is very important then, by standardizing on one database solution, there will be a need to develop our stiffness to react rapidly with new marketing campaigns and promotions. afterwards that, the next part is to make new valuable use of marketing budgets through new sinless target. Escalating customer knowledge means change magnitude the efficiency of marketing investments. (LOreal, 2012)CircumstancesThere are 18 global brands which include Ralph Lauren, Lancme, and Garnier -LOreal is the worlds leading cosmetics, skin care, and luxury products producer. The company distribute their products to 130countries on five continents, moreover its a lso a essential business at Asia and also in the southmost Korea.LOreal frequently innovates to continue the marketplace share and, as a effect, required to extend its high performance in the industry by sharpening its knowledge of customers by rolling out a company-wide customer relationship management (CRM) system. The Paris-based company decided to focus on its luxury product division, which had an ideal customer basis and the most presumptive to enhance its marketing campaigns.Marketing experts were persuaded that the greater knowledge of the customer would increase the opportunity for cross selling. For example, a data-mining study on customer behaviours for Lancme France showed strong cross-selling prospective to market beauty products for lips with other products such as nails. To cross sell effectively, LOral needed to create a single in-house database with all its customer data, which previously had been hosted by a number of different agencies. Example, it is useful to k now which 20 per cent of customers are responsible for 50 per cent of the total revenue-this knowledge helps us target promotions and service dollars on our most valuable customers, says Giacchetti.Key factorsLOral previously worked with Microsoft for IT services worldwide, but the company turned first to Accenture for consultancy on implement a CRM solution.In adding to Siebel Business Analytics. The company is also using HP StorageWorks for its storage area network, as well as other HP hardware. Customer Manager says that the major benefit of Siebel Consumer Goods 7.7 is that advertising sales, and customer service are fully incorporated. This helps companies develop their product management, increase deal and customer marketing return on investment, decrease their customer service costs, and build customer loyalty and demand. The industrial cookery was defined by Microsoft Services, aid by Avanade a joint threaten between Microsoft and Accenture that specialize in solutions imp lemented in a Microsoft environment. Together, the team designed and implemented a pilot CRM solution in South Korea, which was chosen because of its complicated multi-channel marketing including point of sale, Web, e-mail, and wireless messaging.mInitially, Siebel Consumer Goods and Siebel Analytics were implemented on top of a Microsoft SQL Server 2000 database. Through the intensity level licensing Enterprise engagement LOral has with Microsoft, SQL Server 2000 was later upgraded to Microsoft SQL Server 2005.LOreal also chose the Microsoft environment for the development of its Web sites. In December 2005, following the success of the pilot in South Korea, LOral extended the solution to support the mass-market domain in France, which is already increasing the customer knowledge segment of the database for direct-mail promotions. Giacchetti says Were looking at a global rollout of the solution over three to five years. deepen management in CRM takes time, especially when 99 per cent of promotions are targeted on the product rather than the customer. However, were working on introducing the CRM solution in the United States and China in 2006 and are starting several projects in Europe. Were desire to cover half(prenominal) of the total number of country operations in three years and 70 per cent in five years. In some of the smaller centres, CRM will not be applicable. (LOreal, 2012)BenefitsLOral has ameliorate customer brand loyalty, benefited from a importantly improve response rate and lower cost of direct mail. It now has a consistent 360-degree view of its customers across multiple marketing carry.Customer Satisfaction Strengthens LoyaltyLOral operates in a highly competitive market for luxury beauty products, where customer retention is a key performance indicator. Giacchetti believes the most significant benefit has been improved brand loyalty. We can now classify value customers more easily and aggressively retain them, she says. There is less risk of customers switching to other brands because of their disappointment at random treatment. Previously, we targeted customers based on their age, but now we consider past purchasing history and other benchmarks, which makes targeting much more effective.Higher Response Rate, Lower CostsSiebel Business Analytics is helping LOreal mount cost-efficient direct-mail campaigns and increase revenue per sale. Giacchetti says With the Siebel solution cartroad on Windows Server, we achieved a 57 per cent decrease in the volume of direct mail on one promotion. Through more accurate targeting, we achieved a remarkable 62 per cent response rate. In some other campaign for skincare, we cut the volume of direct mail by half and achieved a 78 per cent response rate.360-Degree View of the CustomerLOreal is build a CRM system that provides a complete view of the customer, spanning all available brands across multiple channels, including the companys 200 Web sites and thousands of offline poi nt-of-sale terminals and call centers. Giacchetti says In the past, campaigns were product based, and we did not retain a history for each customer. With our knowledge about the customer, we can now integrate data from different channels and segment customers according to value and behavior.Georges-Edouard Dias, Strategic Business Development Division, LOral, says Siebel is the best solution we have found to manage an end-to-end process from consumer analysis and segmentation to creation, execution, and measurement of the success of marketing campaigns.Product Campaigns Generated FasterBy implementing a single CRM system and a powerful in-house database solution, LOral has improved time to market for its product campaigns. It is now easier to share best workout and make use of sophisticated data-mining scoring for targeting. Giacchetti says We are now more agile as a business. We can accurately quantify the effectiveness of marketing investments and customer/segment profitability.4 .4. Corporate StructureChairman and CEO. Jean-Paul Agon is energetic, shaping and unwavering always strives for tangible results. With a spanning background of challenges, environments and responsibilities, he has displayed his leadership skills by key expertise of in-depth knowledge of how the company works, an international forward motion and a global vision of major challenges ahead. He was born in France in 1956 and joined LOreal in 1978